The brand new literary journal, Electric Literature, combines old and new media distribution models in a new kind of product. The magazine will be published as a digital text, with a print-on-demand option for readers looking for paper copies of the journal.

In addition, the journal can be purchased as an e-book, Kindle, or iPhone format. The opening issue features a blockbuster list with work by Jim Shepard, Lydia Millet, and Michael Cunningham.

Here's more from the site: "Ultimately, the content of a book is information, and the methods of distributing information have changed. Electronic publishing is the greenest option: it kills no trees, requires very little energy, never goes out of print, and can reach anyone on the planet. To create the paper version of Electric Literature, we use print-on-demand, ensuring that every copy has a home." (Via Patrick deWitt)