Univ Presses Face the Future in New Orleans

It took me a while to work through the GalleyCat inbox to get to a recommendation for Jennifer Howard’s dispatch from the Association of American University Presses conference for the Chronicle of Higher Education, but I’m glad I did. Howard reports on how attendees dealt with the theme of “Transformational Publishing: Lessons, Tools, and Strategies for Scholarly Publishing in the 21st Century,” which inspired a mindset one summed up gloomily: “The lessons I seem to be taking from all of this is that we’re screwed. But the old model wasn’t working anyway.” But not all the panels engaged in handwringing and/or wide-eyed optimism; it sounds like quite a few speakers had some pragmatic experience to bring to the table.

MEDIABISTRO EVENTS

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.