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Unusual Cover Placement: Smart or Shady?

getimage.jpgYesterday the literary Internets uncovered a free edition of a Simon Kernick‘s thriller with a splashy cover that reads, “DAN BROWN: If you like your thrillers as fast, furious and unputdownable as Dan Brown, then we thought you’d enjoy Simon Kernick”–the blurb copy dwarfed the real author’s name and the top two-thirds of the cover.

The original cover is pictured here, but journalist Sarah Weinman has a photo of the controversial cover. The book is a promotional edition of “Deadline“–if UK readers pre-order Dan Brown‘s upcoming “The Lost Symbol,” they can get a free copy of Kernick’s thriller. Reactions were mixed: Pace J. Miller called it “most disgraceful book cover ever,” the Smart Bitches, Trashy Books blog launched a cover contest, and Kernick himself emailed to remind readers: “The book with the new cover is not, never was, and never will be for sale, and DEADLINE’s still in print with its original cover.”

Finally, novelist Jason Pinter defended the marketing campaign: “The bottom line is that this will sell boatloads of Kernick books and elevate his status and recognition. So from a bottom line marketing standpoint, it’s one of the most effective promotions I’ve ever seen.”

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.