Vintage Technology

To the quickly expanding universe of book blogs, welcome sepulculture.blogspot.com, the blog of Vintage’s “alternative” (read, online) market strategist & PR guy. This is the rare publishing guy who does the stuff we now expect writers to do for themselves; he gets books into doctors’ waiting rooms, sends them to popular bloggers, and pimps them at new media congregations like SXSW.

In his first entry, Scott Diperna admits,

I’m not a very tech-savvy person (a point that was made painfully clear to me by speaking to people at SXSW), but I understood that if I didn’t try to put myself and my company into the mix, we would either miss opportunities completely or have to spend a lot of money just to hang on in the periphery. The irony is that the people I work with think I’m very web-savvy. I’m only smart enough to know that I don’t know very much, and that my company has a long way to go if it really wants to modernize itself.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.