Yesterday HarperCollins named Margot Schupf to the newly created position of digital editorial director at the conglomerate publisher's Morrow/Avon/Eos group.

According to Crain's NY, the experimental post will allow Schupf to explore backlist titles, work on digital promotions, and even develop digital-only books. Before joining HarperCollins, Schupf was an associate publisher at the company.

Morrow/Avon/Eos publisher Liate Stehlik explained the new position in the article: "Everyone has a digital hat on these days ... Now we have one person charged with looking at books from this [digital] perspective and who may find opportunities you don't see when you're entrenched in the day-to-day."