A number of literary types harbor secret fantasies of meeting someone as as they both reach for the same book in the bookstore, but readers in the UK can make it all happen through Borders UK's Happily Ever After dating site.

The new program lets bookish types sign up to meet each other without ever leaving the bookstore website. In addition, the site provides a handy reference section of dating books to help readers prepare for love. Perhaps the matching service can combat some of the "loneliness, anxiety and inequality" that Andrew Keen sees in social networking.

Check it out: "In all the best fairytales, girl meets boy and frog turns into prince. If only real life was so simple! Sometimes fate needs a nudge in the right direction, so sign up to Borders' Happily Ever After dating site today. With hundreds of like-minded singles to meet online, search to see who's already joined us and start a whole new chapter in your love life." (Via BookNinja)