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Monday, Jul 21
Why The Blogosphere Isn't Just a MarketWow: It's only been a few short hours since I posted about bookbloggers worried about being overwhelmed by publishers, and already Seth Godin nails the issue perfectly: "[The Net] wasn't invented by business people, and it doesn't exist to help your company make money. And the publishing industry's answer to that question isn't always going to be "make sure the right bloggers are kept up to their elbows in ARCs." Sometimes—and people are already figuring this out—the answer is "create a space so compelling people will gladly come to participate in what you're doing." Especially when you yourself are equally engaged. Email This Post |
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