What a Carve-Up!

“After 17 years of publishing books I believe are worthy, practical, and authoritative,” says Perigee editor-in-chief Marian Lizzi, “I’ve finally figured out the key to strong sales: fake blood!”

The jack-o’lantern carving guide Extreme Pumpkins has already had three printings and found its way onto the BookSense bestseller lists lists—and of course the next two weeks promise to be just as hot for the book, if not hotter. Author Tom Nardone is having fun tracking the book’s success on his website, including his role in an upcoming Travel Channel documentary on Halloween.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.