What Can 10 Million Internet Users Teach Publishers?

Sometimes the Internet seems like a vast, inexplicable sea of information. To continue abusing nautical metaphors, the old publishing model is a sinking cruise ship, and we are all bobbing around in flimsy new media life rafts.

We’ll never solve our problems in a life raft–we need the god-like perspective of a Coast Guard rescue chopper. Author Bill Tancer takes that long-view perspective in his new book, Click: What Millions of People do Online and Why it Matters. He analyzes what the usage habits of 10 million users can teach various fields, from prom dress makers to politics to publishing.

At his recent book party, GalleyCat quizzed Tancer about the future of publishing. His thoughts are collected in this short, exclusive video interview…

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