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Wiley Hopes to Sell Frommer’s, Webster’s New World & CliffsNotes

Publisher John Wiley & Sons has hired Allen & Company “to explore the sale” of some of its most recognizable assets.

The release explained: “The assets are in travel (including the well-known Frommer’s brand), culinary, general interest, nautical, pets, crafts, Webster’s New World, and CliffsNotes.” According to the publisher, these units generated combined revenues of $85 million last fiscal year.

Wiley CEO Stephen M. Smith explained the shift in direction: “Wiley will re-deploy resources in its Professional/Trade business to build on its global market-leading positions in business, finance, accounting, leadership, technology, architecture, psychology, education, and through the For Dummies brand.” (Via Sarah Weinman)

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“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.