FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Will They Put TV in Books?

As the world wonders about the uncertain fate of print, CBS unveiled a new “video-in-print” promotion, sticking a real video player inside a print magazine ad–advertising for a host of television shows from the pages of a magazine.

Read more about the promotion at The Wrap. It was created by Americhip, the company behind the video embedded above. Some see the campaign as a fantastic waste of money, others see it as a possible salvation of print. Do you want a video player embedded inside your favorite book?

Here’s more from the article: “It’s the first use of a video player in a print ad, executives at CBS, Entertainment Weekly and Americhip, the company that produced the “video-in-print” technology, said. The video player will be inserted into subscription copies of Entertainment Weekly‘s Sept. 18 Fall TV Preview in New York and Los Angeles.”

Mediabistro Course

Memoir Writing

Memoir WritingStarting January 7, work with a published memoir writer to tell and sell the story of your life! In this course, Wendy Dale will teach you how to create your story around a marketable premise, hone your narrative voice, write a memoir with a solid structure, and sell your memoir before you've even finished writing it. Register now!