As the world wonders about the uncertain fate of print, CBS unveiled a new “video-in-print” promotion, sticking a real video player inside a print magazine ad–advertising for a host of television shows from the pages of a magazine.
Read more about the promotion at The Wrap. It was created by Americhip, the company behind the video embedded above. Some see the campaign as a fantastic waste of money, others see it as a possible salvation of print. Do you want a video player embedded inside your favorite book?
Here’s more from the article: “It’s the first use of a video player in a print ad, executives at CBS, Entertainment Weekly and Americhip, the company that produced the “video-in-print” technology, said. The video player will be inserted into subscription copies of Entertainment Weekly‘s Sept. 18 Fall TV Preview in New York and Los Angeles.”