Writers and Poets Run Israeli Newspaper

Israel’s oldest newspaper surprised 50,000 readers this week, giving the paper’s journalists a vacation–turning over the newspaper to writers and poets.

In honor of Hebrew Book Week, Dov Alfon, editor-in-chief of the Israeli daily Haaretz, contracted a number of famous Israeli authors to write the paper’s normal sections. According to Forward, the results were interesting, to say the least.

Here’s more from the article: “The TV review by Eshkol Nevo opened with these words: ‘I didn’t watch TV yesterday.’ And the weather report was a poem by Roni Somek, titled ‘Summer Sonnet’ … David Grossman, one of Israel’s most famed novelists, spent a night at a children’s drug rehabilitation center in Jerusalem and wrote a cover page story about the tender exchanges between the patients.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.