Today’s guest on the Morning Media Menu was Mark Goulston, M.D., an author, consultant, and a FBI/police hostage negotiation trainer. During the show, Dr. Goulston discussed his new book, “Just Listen: Discover the Secret to Getting Through to Absolutely Anyone.” The doctor explained why focusing on anger and negativity generates bestsellers, offering more constructive alternative models for writers.
Here’s an excerpt: “When you focus [the negative] vehemently and enthusiastically, like Glenn Beck will do, you rally all the people with a real gap–between the have’s and the have-not’s…If you try and focus on the positive that’s being done, that doesn’t play to the deficits in people. Deficits create hunger and aches … When you fan those flames you can’t have constructive discourse. All you have is zero-sum dialogues in which nobody wins.”