You Go to Press With the Manuscript You Have?

There are the things we think we know—former Secretary of Defense Donald Rumsfeld is reported to be in the Penguin Group headquarters on Hudson Street, taking a meeting—and the things we know we don’t know—just what the heck is he doing there? Well, okay, we’re pretty sure we know what he’s doing there, but we don’t know what we don’t know about the parameters of that meeting. Which leaves us to wonder what Sentinel might be up to, and if “White House money” is coming into play…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.