InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Your Party Photos: Sway & Gaspipe Launches

sway-book-party.jpg

Two weeks ago, I jokingly suggested President Bush should read Sway, a book by Ori and Rom Brafman about “the deep-seated forces that influence behavior and cause people to make irrational choices.” That prompted an email from Ori, who told me the book actually does have a section dealing with the Bush administration—and since we all know how this White House reacts to criticism, which is to say ignoring it completely, I guess we can scratch the book off W’s reading list.

But the book’s still a NY Times bestseller, and to celebrate its publication Ori (far right) came to town last Wednesday night for a party thrown by friends Dina Kaplan and Juliette Powell held at, appropriately enough, a downtown restaurant named Sway, where he was joined by, among others, Doubleday/Currency editor Sarah Rainone, ICM agent, Esther Newberg, and Currency editorial director Roger Scholl.

gaspipe-book-party.jpg

A few blocks south, Philip Carlo (center) was celebrating the impending publication of his biography of organized crime figure Anthony Casso, Gaspipe: Confessions of a Mafia Boss, at Ago with a guest list that included celebrities like Tony Danza (right), Chuck Zito, and John Ciarcia. (That’s Rusty Shelton of Phenix and Phenix, the Texas-based PR firm that’s promoting the book along with Morrow, on the left.)

Mediabistro Course

Writing Outside the Mainstream

Writing Outside the MainstreamStarting September 18, build your freelance career in African-American, Latino, or LGBT publications! Using a combination of writing exercises and targeted research, you'll learn how to generate salable story ideas, write pitches, build relationships with editors, and position yourself as an authority in your market. Register now!