FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Zynga Files for $1 Billion I.P.O.

The popular social gaming company Zynga has filed for a $1 billion I.P.O.. The company behind games like FarmVille and CityVille counted a $90.6 million profit last year in the filing.

Here’s more about the I.P.O. from the NY Times: “The start-up, founded four years ago by its 45-year-old chief executive Mark Pincus, said it expected to raise about $1 billion in the offering, based on a figure used to calculate the registration fee … According to people briefed on the matter, Zynga is expected to ultimately offer up to 10 percent of its shares at a valuation near or above $20 billion.”

Last year we offered tips on how book publicity efforts could focus on related communities, matching genre with social gaming audience. Read more in our post, “How Publishers Can Use Social Games.”

 

Mediabistro Course

Memoir Writing

Memoir WritingStarting January 7, work with a published memoir writer to tell and sell the story of your life! In this course, Wendy Dale will teach you how to create your story around a marketable premise, hone your narrative voice, write a memoir with a solid structure, and sell your memoir before you've even finished writing it. Register now!