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| Professional/Personal Overview |
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More often than ever before, clients say "We want media. We want media. We want media." Media is what matters most.
Media results are instantly tangible, and lose nothing in translation. It's right there in plain sight.
I know media. I know how reporters think and how producers operate. I know who covers what where, and how to make the best case for my clients. I pitch smart, and deliver the results.
My job is to connect clients to this key constituency. To generate coverage targeted to a given audience.
I help PR teams and clients figure out the right story to tell—and how to tell that story right. I also make a point of advising clients on media matters with utmost candor. I may disagree with a client over what kind of information is newsworthy, and never hesitate to say so.
Don' t let anyone pull fancy wool over your eyes that they have The technique that works all the time. No one does, no one can. I come very close though.
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| Work Info |
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Expertise |
| Promotions |
9 Years |
| Media Relations |
10 Years |
Specialty |
| Real Estate |
4 Years |
| Business (general) |
9 Years |
| Consumer Products |
7 Years |
Total Media Industry Experience
10 Years |
Media Client List (# assignments
last 2 yrs)
CNBC-TV (6-10) |
Corporate Client List (# assignments last 2 yrs)
Coldwell Banker (11+), Consumer Electronics Association (11+), Publicis New York (6-10) |
Other Work History
Publicis Dialog, Stantion Crenshaw Communications, Brookstone, Europe’s Best, Consumer Electronics Association & CES/Consumer Electronics Show, C.A.S.A., P&G, Nestle, Systemax PC, Last Mile Connections, HP, Switch & Data, Oki Data, Interoute Telecom, Telx, ComedyCures, Stoli Vodka, Publicis Dialog and various other projects with Publicis UK, Publicis Paris, Dialog Dallas and Dialog Seattle |
Computer Skills
Know all relevant media relations and marketing systems, Word, Excel, Lotus 123, all media databases such as Bacons/Cision, research proficient. |
Foreign Language Skills
none |
Unions
Freelancers Union |
References
upon request |
Awards
My last client called me a god so that was award enough |
Associations
Publicity Club of New York
MediaBistro : Media Relations Trainer
PSNY
Freelancers Union
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Other
I do media contact, and publicity with an eye on brand strength
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Freelancer Availability
I freelance full-time. I live near New York, NY. I am willing to travel anywhere. |
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| Work Samples |
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(Coldwell Banker)
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(Coldwell Banker)
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(Coldwell Banker)
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(Coldwell Banker)
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(Coldwell Banker)
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