|Publication or Company
||Advertising Agency, Digital, Public Relations, Social Media
||New York, NY
You’re a proven advertising specialist who understands how to demonstrate ROI beyond CPM, CPA and CTR. You recognize the role of paid social in an integrated campaign and you know not just how to plan, but also how to execute. You know that consumer insights are integral in the world of social brand engagement and strive to use data to drive social strategy, optimization and implementation. You understand the connections between SEO and SEM and you have a passion for optimization, with a goal of driving creative campaigns that maximize client dollars.
The Director of Search and Paid Social is a critical member of the MWW social media practice, primarily responsible for biddable media planning (search, social, etc.), fan or follower acquisition, content amplification, bid management, key word optimization, testing and analysis. The position provides an opportunity to work with search engines and social networks (Google, LinkedIn, Facebook, Twitter) while developing and managing effective paid social campaigns.
The Essential Responsibilites:
In this role, you will be responsible for delivering the following:
Develop our internal capacity to execute paid media campaigns by managing and mentoring junior staff on the day-to-day execution and monitoring of paid social media and strategies
Provide appropriate direction and supervision to team members in developing paid strategy, determining key words, writing ad copy, executing audience targeting, campaign execution, and providing performance metrics
Lead campaign testing recommendations, implementation and performance analysis
Oversee the error-free implementation of search campaigns and optimizations
Prepare & deliver client communications & presentations
Oversee and QA all budget changes provided by associate prior to implementation
Act as lead contact for paid digital and social media partnerships and related communications
Utilize working knowledge of media research and application to media planning/buying
Seek out information to remain current on media trends
Desired Skills and Experience
To be considered, you must have passion for digital marketing; prior experience at a search engine marketing or digital advertising agency is strongly preferred
At least 5-7 years of relevant digital paid media experience, including deep expertise in social advertising platforms and experience working in traditional search and display advertising
Experienced client relationship and account manager who can interface with senior level clients and account teams throughout the planning, budgeting and engagement process
Expertise at translating data and analytics into client-friendly reporting documents that validate performance and success
A firm grasp of digital communications and social trends (beyond paid search and social media) and how paid media fits into integrated communications campaigns
Additional experience with biddable and social media required
Experience using Adwords, AdCenter; third-party campaign management tools a plus (Doubleclick, Marin, Kenshoo, etc.)
Ability to meet strict deadlines and multi-task on existing business
Strong oral, written and presentation/communication skills, with a background in pitching and proposing new business
Ability to foster collaborative and fun cross-functional teamwork with enthusiasm and creativity
College degree required, graduate degree a plus
|About Our Company
||MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 “PR Agency of the Year,” by the International Business Awards, 2013 “Midsize Agency of the Year” by the Bulldog Stars of PR Awards as well as 2013 “Best Places to Work in New Jersey” by NJBiz and 2012 “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.