Agenda
Track 1Track 2
June 6
9:20 am - 10:10 am
Platform Opportunities for Social Apps
Our keynote panel featuring a mix of developers discussing which devices and platforms offer the most opportunity for growth and revenue.
Details »
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Brandon Barber
Chief Marketing Officer,
KIXEYE -
Niccolo de Masi
President and CEO,
Glu Mobile -
Dr. Hanno Fichtner
Co-founder & Managing Director US,
AppLift (a HitFox Group company) -
Sho Masuda
VP of Marketing,
GREE -
Doug Scott
Vice President Marketing & Revenue,
DeNA -
Bret Terrill
Founder,
12 Gigs (moderator)
Details »
June 6
10:10 am - 11:00 am
The Challenge of Mobile App Discovery
A session that discusses problems and solutions mobile app developers encounter in getting their apps noticed in a crowded marketplace with ineloquent search and featuring solutions.
Details »
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Maria Alegre
CEO and Co-Founder,
Chartboost -
Matthaus Krzykowski
Co-Founder,
Xyo.net -
Jussi Laakkonen
CEO & Founder,
Applifier -
Erik Lundberg
VP and General Manager,
NativeX -
Kaya Taner
Director & Co-Founder,
Applift (a HitFox Group company) -
Scott Reyburn
Editor,
Inside Mobile Apps (moderator)
Details »
June 6
10:10 am - 10:40 am
Vendor Workshop: Scaling Social Engagement With The Cloud
Today, nearly every app seems to rely on a connection to friends to engage, retain and grow users. The ability to grow and ultimately monetize these apps requires an infrastructure platform that provides easy control, scale, and performance. The discussion will examine what gaming, mobile and social media developers need to consider when building out their infrastructures, including how to deal with massive influxes of users - and what decisions need to be made to make it not only possible, but economical.
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Phil Jackson
Development Community Advocate,
SoftLayer
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June 6
11:30 am - 11:55 am
Fireside: TBD
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Deb Liu
Product Manager,
Facebook -
Justin Smith
Founder,
Inside Network (moderator)
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June 6
11:30 am - 12:00 pm
Vendor Workshop: How Developers Can Successfully Monetize the Multi-Platform Landscape on iOS & Android
In today's fragmented media landscape it is becoming increasingly difficult to become successful across multiple platforms. This is most apparent in the mobile sector. Few developers have made a smooth transition from Android to iOS or vice versa. The select few that have crossed over prosperously have endured a number of hurdles on their path to mass distribution and efficient monetization. This panel of industry veterans will not only break down the similarities and differences of Apple and Google's distinct platforms, they will also present their own strategies and share what has worked and what hasn't on their journey to mobile dominance.
Details »
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Projjol Banerjea
Vice President Marketing & Talent,
SponsorPay
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June 6
12:00 pm - 12:50 pm
Developing Cross-Platform
Game developers outline the pros and cons of supporting apps that span multiple devices and platforms.
Details »
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Greg Richardson
CEO,
Rumble Entertainment -
Giordano Contestabile
VP of Product Management and Revenue,
Tilting Point -
Braden Moulton
President and Chief Operating Officer,
5th Planet Games -
Perry Tam
CEO & Co-Founder,
Storm8 -
Jong Woo
VP of Business Development U.S,
King.com -
Arseny Lebedev
Managing Director,
Signus Labs (moderator)
Details »
June 6
1:50 pm - 2:35 pm
Maximizing Audience Engagement with Real World Incentives
This session focuses on app developers that are able to drive engagement by offering users real-world incentives such as discounts or items earned through app activity.
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Joe Beninato
General Manager, Digital Wallet,
Urban Airship -
Craig Davis
Founder and CEO,
Relevvant -
Eric Shapiro
Founder and Chief Technology Officer,
AppGlu -
Marcus Turner
Chief Technical Officer,
Atomic Axis -
Brittany Darwell
Lead Writer,
Inside Facebook (moderator)
Details »
June 6
1:50 pm - 2:20 pm
Vendor Workshop: Guerrilla Marketing and Other Non-Conventional Ways to Get Your App or Game Discovered
If you haven't noticed, app stores feel a bit like a Tokyo subway car during rush hour. If you want to stand out from the crowd you need to step your marketing game up. I'll be using real world examples of successful non-conventional strategies while giving you a checklist on how you can create your own guerrilla campaign.
Details »
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Ryan Merket
Director of Product,
InMobi
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June 6
2:35 pm - 3:25 pm
Mobile Messaging Apps
Combining elements of both text messaging and social networking, messaging apps are upending the mobile ecosystem and forcing developers, investors and carriers to find their place in this rapidly expanding market. Join us as we discuss the recent wave of smartphone-based messaging apps that are taking North America, Asia and Europe by storm.
Details »
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Itamar Kandel
CEO,
Voxer -
Wilson Kriegel
President and COO,
Paltalk -
Arjun Sethi
Co-Founder,
MessageMe -
Eric Setton
Co-Founder and CTO,
Tango -
Guy Rosen
Co-Founder and CEO,
Onavo (moderator)
Details »
June 6
3:55 pm - 4:20 pm
Fireside: Mapping the Mobile Road Ahead: 2013 and Beyond
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Travis Boatman
Senior Vice President of Mobile,
Zynga -
Justin Smith
Founder,
Inside Network (moderator)
Details »
June 6
4:20 pm - 5:00 pm
Monetization and Payments in Games
Developers explore the ways in which game apps monetize and leverage payments systems.
Details »
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Projjol Banerjea
Vice President Marketing & Talent,
SponsorPay -
Leonard Frankel
Head of Business Development,
Plarium -
Emily Greer
Co-Founder,
Kongregate -
Tim Steudler
SVP Publishing & Business Development,
AdColony -
Ali Merali
Director of Performance Advertising,
AdParlor (moderator)
Details »
June 6
4:20 pm - 4:50 pm
Vendor Workshop: Scaling Up Your User Base Without Sacrificing Quality
Learn how to leverage the complexity of Facebook Advertising into large audiences of deeply engaged users and players.
Details »
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Joe McCormack
Chairman & Co-Founder,
Adotomi
Details »
June 7
9:00 am - 9:50 am
Trends in Social and Mobile Advertising
Advertisers discuss which types of ads fare best on which platforms and what we can expect in the future.
Details »
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Chris Cunningham
CEO,
appssavvy -
John Dobrowolski
GM of Games,
Nanigans -
Damon Marshall
VP of Business Development,
SupersonicAds -
Joe McCormack
Chairman & Co-Founder,
Adotomi -
Mitchell Weisman
Founder & CEO,
LifeStreet Media -
Brittany Darwell
Lead Writer,
Inside Facebook (moderator)
Details »
June 7
9:00 am - 9:30 am
Vendor Workshop: The Power of Adaptive Marketing for Games
The future of adaptive marketing is playing out right now in the mobile and social games industry. The advent of connected devices and data-targeting has turned games into real-time marketing services, where every interaction with a player is a unique opportunity to engage them. In this session, Playnomics CEO Chethan Ramachandran will share strategies and mechanics to create meaningful retention by using targeted, adaptive personalized marketing.
Details »
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Chethan Ramachandran
CEO,
Playnomics
Details »
June 7
9:50 am - 10:40 am
Understanding Analytics -- Platforms, Services and Stats
Analytics operators characterize the differences in service types and explain how these can be leveraged to produce healthier apps.
Details »
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Alan Avidan
Executive Director,
Bees and Pollen -
Rick Evans
Senior Director of Data Services,
PlayHaven -
Hugh Reynolds
CEO & Co-Founder,
Swrve -
Josh Williams
President and Chief Science Officer,
Kontagent -
Oliver Lo
VP Marketing,
App Annie (moderator)
Details »
June 7
9:50 am - 10:20 am
Vendor Workshop: Revenue Recognition Considerations in the Online and Mobile Gaming Industry
This session will highlight various considerations associated with revenue recognition in the online and mobile gaming industry
Key Accounting Issues
Challenges and Other Considerations
Thinking Ahead
Internal control considerations
Details »
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Val Bauduin
Audit Partner and US Hospitality Leader,
Deloitte & Touche, LLP
Details »
June 7
11:10 am - 12:00 pm
Going Social with Entertainment and Commerce Apps
Engagement is key for many entertainment and shopping apps. This panel highlights the social features that best drive engagement in these apps.
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Ari Brandt
Co-Founder & CEO,
MediaBrix -
Kealan Lennon
Founder and CEO,
Cleverbug -
Jeremy Toeman
CEO,
Dijit Media -
Gary Yentin
CEO and Founder,
App Promo -
Damon Brown
Lead Writer,
TechHive & Co-Founder,
Quote Unquote App (moderator)
Details »
June 7
11:10 am - 11:40 am
Vendor Workshop: Mobile Advertising on Facebook: From Install to Maximized Lifetime ROI
Are you taking full advantage of your Facebook Mobile campaigns? From Mobile App Install Ads to Sponsored Stories, leverage your Facebook Mobile Advertising, first to acquire high quality users and then to engage, interact and keep them coming back to your games for more. We will take a close look at how success is driven by Facebook Mobile Advertising campaigns leading to high quality user acquisition and maximized Lifetime ROI.
Details »
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Leah Na'aman
Marketing Manager ,
SocialClicks
Details »
June 7
12:00 pm - 12:50 pm
International Opportunities: Asia, Europe and the Middle East
Game developers present the lay of the land outside North American territories for game developers.
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Henning Kosmack
Founder and CEO,
MegaZebra -
Kyu Lee
Vice President,
GAMEVIL USA Inc. -
Henry Oh
Director of Strategic Initiatives,
Animoca -
Assaf Vaknin
Head of Strategic Partnerships, North America ,
Nordeus -
Damon Brown
Lead Writer,
TechHive & Co-Founder,
Quote Unquote App (moderator)
Details »
June 7
12:00 pm - 12:30 pm
Vendor Workshop: Dragon City Mobile: The Keys To A Successful Launch
Do you know the key components to successfully launch your app? Discover how Dragon City Mobile, launched last April, quickly became a top grossing app worldwide.
We will go through key factors used to foster the growth: from the efficient use of Facebook social features, to Cross-platform mechanisms, to performance Marketing and Analytics optimisations.
With more than 44 million monthly active users and more than 8 million daily active users, Social Point, with its biggest hit Dragon City, is a hive of gamers looking for building an army of dragons and compete against their friends.
Details »
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Jean-Laurent Wotton
CRO,
Social Point
Details »
June 7
1:50 pm - 2:40 pm
Monetization and Payments in Non-Game Apps
For apps that can’t rely on video game virtual goods, what are the best ways to monetize and leverage payments systems.
Details »
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Roelant Prins
CCO,
Adyen -
Brian Sapp
Director of Developer Partnerships,
Tapjoy -
Wellington Sculley
VP of Business Development (US),
BOKU -
Darya Trushkina
Senior Vice President of Business Development,
Game Insight and NARR8 -
Scott Reyburn
Editor,
Inside Mobile Apps (moderator)
Details »
June 7 3:10 pm - 4:00 pm Investing in Social Apps This panel brings together investors that support the growth of the social app ecosystem. Find out what they’re looking for in potential developers.
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Karl Jeffery
Founder and CEO,
Arooga
Chairman,
Climax Studios -
Doug Renert
Co-Founder,
Tandem Capital -
Rick Thompson
Founding Partner,
Signia Venture Partners -
Eric Goldberg
Managing Director,
Crossover Technologies (moderator)
Details »
June 7
4:00 pm - 4:50 pm
Maximizing Player Engagement with In-Game Incentives
A panel for game developers to discuss engagement and design opportunities for rewarding players.
Details »
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Gabriel Leydon
Chief Executive Officer & Co-Founder,
Machine Zone -
Ben Liu
Chief Executive Officer,
Pocket Gems -
Andy Kleinman
Chief Business Officer,
Scopely -
Scott Prather
Senior Director, Business Development,
PlayPhone -
Arseny Lebedev
Managing Director,
Signus Labs (moderator)
Details »
June 7
4:50 pm - 5:30 pm
Gambling Games: The Promise of Real Money
With legislation opening the doors for real-money gambling in social and mobile games, how much conversion and revenue can we expect from existing and new games.
Details »
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Ya-Bing Chu
Head of Product,
Betable -
Monty Kerr
Chief Product Officer,
PLAYSTUDIOS -
Brock Pierce
Executive Chairman,
Playsino
Managing Director,
Clearstone Global Gaming Fund -
George Zaloom
Founder & CEO,
Goplay -
Bret Terrill
Founder,
12 Gigs (moderator)
Details »
Sponsors
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View available sponsorship opportunities here and contact us for more information.
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Inside Social Apps Conference & Expo
The Inside Social Apps Conference and Expo brings together social and mobile app developers, game designers and industry leaders to learn about app discovery, scaling and monetizing, and discuss opportunities on ios and android platforms.
June 6 – 7 at the Hilton San Francisco Union Square, 333 O'Farrell Street, San Francisco, CA
