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Agenda

June 6 8:30 am - 9:15 am Registration/Continental Breakfast Share this sessionShare on Facebook
June 6 9:15 am - 9:20 am Opening Remarks Share this sessionShare on Facebook Details »
June 6 9:20 am - 10:10 am Platform Opportunities for Social Apps Our keynote panel featuring a mix of developers discussing which devices and platforms offer the most opportunity for growth and revenue.
  • chrisakhavan Chris Akhavan President of Publishing,
    Glu Mobile
  • brandonbarber Brandon Barber Chief Marketing Officer,
    KIXEYE
  • hannofichtner Dr. Hanno Fichtner Co-founder & Managing Director US,
    AppLift (a HitFox Group company)
  • shomasuda Sho Masuda VP of Marketing,
    GREE
  • janbeckers Doug Scott Vice President Marketing & Revenue,
    DeNA
  • bretterrill Bret Terrill Founder,
    12 Gigs (moderator)
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June 6 10:10 am - 11:00 am The Challenge of Mobile App Discovery A session that discusses problems and solutions mobile app developers encounter in getting their apps noticed in a crowded marketplace with ineloquent search and featuring solutions.
  • mariaalegre Maria Alegre CEO and Co-Founder,
    Chartboost
  • matthauskrzykowski Matthaus Krzykowski Co-Founder,
    Xyo.net
  • jussilaakkonen Erik Lundberg VP and General Manager,
    NativeX
  • mickeymaher Mickey Maher VP of Business Development,
    Applifier
  • kayataner Kaya Taner CEO & Co-Founder,
    AppLift (a HitFox Group company)
  • justinsmith Justin Smith Founder,
    Inside Network (moderator)
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June 6 10:10 am - 10:40 am Vendor Workshop: Scaling Social Engagement With The Cloud Today, nearly every app seems to rely on a connection to friends to engage, retain and grow users. The ability to grow and ultimately monetize these apps requires an infrastructure platform that provides easy control, scale, and performance. The discussion will examine what gaming, mobile and social media developers need to consider when building out their infrastructures, including how to deal with massive influxes of users - and what decisions need to be made to make it not only possible, but economical.
  • philjackson Phil Jackson Development Community Advocate,
    SoftLayer
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June 6 11:00 am - 11:30 am Morning Break and Exhibit Hall opens Share this sessionShare on Facebook
June 6 11:30 am - 11:55 am Fireside Chat: Solving Mobile App Discovery In this intimate fireside chat, Justin Smith interviews industry veteran and Director of Developer Products at Facebook, Douglas Purdy. Join us for an illuminating conversation as we discuss the latest with Mobile App Discovery along with Open Graph and Mobile App Install Ads.
  • dougpurdy Doug Purdy Director of Product Management,
    Facebook
  • justinsmith Justin Smith Founder,
    Inside Network (moderator)
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June 6 11:30 am - 12:00 pm Vendor Workshop: How Developers Can Successfully Monetize the Multi-Platform Landscape on iOS & Android In today's fragmented media landscape it is becoming increasingly difficult to become successful across multiple platforms. This is most apparent in the mobile sector. Few developers have made a smooth transition from Android to iOS or vice versa. The select few that have crossed over prosperously have endured a number of hurdles on their path to mass distribution and efficient monetization. This panel of industry veterans will not only break down the similarities and differences of Apple and Google's distinct platforms, they will also present their own strategies and share what has worked and what hasn't on their journey to mobile dominance.
  • chrisakhavan Chris Akhavan President of Publishing,
    Glu
  • mikedelaet Mike DeLaet Vice President of Worldwide Business Development,
    Kabam
  • tomhess Tom Hess Producer,
    DeNA
  • alexrosen Alex Rosen Director, Product Management and Business Intelligence,
    GREE
  • projjolbanerjea Projjol Banerjea Vice President Marketing & Talent,
    SponsorPay (moderator)
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June 6 12:00 pm - 12:50 pm Developing Cross-Platform Game developers outline the pros and cons of supporting apps that span multiple devices and platforms.
  • vatsalbhardwaj Vatsal Bhardwaj Head of Product Management,
    Storm8
  • gregrichardson Greg Richardson CEO,
    Rumble Entertainment
  • giordanocontestabile Giordano Contestabile VP of Product Management and Revenue,
    Tilting Point
  • bradenmoulton Braden Moulton President and Chief Operating Officer,
    5th Planet Games
  • jongwoo Jong Woo VP of Business Development U.S,
    King.com
  • arsenylebedev Arseny Lebedev Managing Director,
    Signus Labs (moderator)
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June 6 12:50 pm - 1:50 pm Lunch Exhibit Hall Share this sessionShare on Facebook
June 6 1:50 pm - 2:35 pm Maximizing Audience Engagement with Real World Incentives This session focuses on app developers that are able to drive engagement by offering users real-world incentives such as discounts or items earned through app activity.
  • terryangelos Terry Angelos Co-Founder and Chief Product Officer,
    TrialPay
  • joebeninato Joe Beninato General Manager, Digital Wallet,
    Urban Airship
  • joebeninato Craig Davis Founder and CEO,
    Relevvant
  • ericshapiro Eric Shapiro Founder and Chief Technology Officer,
    AppGlu
  • joebeninato Marcus Turner Chief Technical Officer,
    Atomic Axis
  • justinsmith Justin Smith Founder,
    Inside Network (moderator)
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June 6 1:50 pm - 2:20 pm Vendor Workshop: Guerrilla Marketing - How to Get More Users for your Apps, the Extremely Popular Session Packed Full of Real World Marketing Tips If you haven't noticed, app stores feel a bit like a Tokyo subway car during rush hour. If you want to stand out from the crowd you need to step your marketing game up. I'll be using real world examples of successful non-conventional strategies while giving you a checklist on how you can create your own guerrilla campaign.
  • ryanmerket Ryan Merket Director of Product,
    InMobi
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June 6 2:35 pm - 3:25 pm Mobile Messaging Apps Combining elements of both text messaging and social networking, messaging apps are upending the mobile ecosystem and forcing developers, investors and carriers to find their place in this rapidly expanding market. Join us as we discuss the recent wave of smartphone-based messaging apps that are taking North America, Asia and Europe by storm.
  • wilsonkriegel Wilson Kriegel President and COO,
    Paltalk
  • arjunsethi Arjun Sethi Co-Founder,
    MessageMe
  • ericsetton Eric Setton Co-Founder and CTO,
    Tango
  • terrencesweeney Terrence Sweeney Chief Marketing Officer,
    Pinger, Inc.
  • guyrosen Guy Rosen Co-Founder and CEO,
    Onavo (moderator)
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June 6 3:25 pm - 3:55 pm Afternoon Break in Exhibit Hall Share this sessionShare on Facebook
June 6 3:55 pm - 4:20 pm Fireside: Mapping the Mobile Road Ahead: 2013 and Beyond
  • travisboatman Travis Boatman Senior Vice President of Mobile,
    Zynga
  • justinsmith Justin Smith Founder,
    Inside Network (moderator)
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June 6 4:20 pm - 5:00 pm Monetization and Payments in Games Developers explore the ways in which game apps monetize and leverage payments systems.
  • projjolbanerjea Projjol Banerjea Vice President Marketing & Talent,
    SponsorPay
  • aaronbannin Aaron Bannin Director of Mobile Product ,
    Kongregate
  • leonardfrankel Leonard Frankel Head of Business Development,
    Plarium
  • timsteudler Tim Steudler SVP Publishing & Business Development,
    AdColony
  • alimerali Ali Merali Director of Performance Advertising,
    AdParlor (moderator)
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June 6 4:20 pm - 4:50 pm Vendor Workshop: Scaling Up Your User Base Without Sacrificing Quality Learn how to leverage the complexity of Facebook Advertising into large audiences of deeply engaged users and players.
  • nadavweinberg Nadav Weinberg Director of Business Development ,
    Adotomi
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June 6 5:00 pm - 6:00 pm Reception in Exhibit Hall
Sponsored by inmobi Share this sessionShare on Facebook
June 7 8:30 am - 9:00 am Registration/Continental Breakfast and Exhibit Hall Opens
June 7 9:00 am - 9:50 am Trends in Social and Mobile Advertising Advertisers discuss which types of ads fare best on which platforms and what we can expect in the future.
  • johndobrowolski John Dobrowolski GM of Games,
    Nanigans
  • speakername Damon Marshall VP of Business Development,
    SupersonicAds
  • davidsefarty David Serfaty COO,
    Adotomi
  • speakername Mitchell Weisman Founder & CEO,
    LifeStreet Media
  • justinsmith Justin Smith Founder,
    Inside Network (moderator)
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June 7 9:00 am - 9:30 am Vendor Workshop: The Power of Adaptive Marketing for Games The future of adaptive marketing is playing out right now in the mobile and social games industry. The advent of connected devices and data-targeting has turned games into real-time marketing services, where every interaction with a player is a unique opportunity to engage them. In this session, Playnomics CEO Chethan Ramachandran will share strategies and mechanics to create meaningful retention by using targeted, adaptive personalized marketing.
  • chethanramachandran Chethan Ramachandran CEO,
    Playnomics
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June 7 9:50 am - 10:40 am Understanding Analytics -- Platforms, Services and Stats Analytics operators characterize the differences in service types and explain how these can be leveraged to produce healthier apps.
  • briandoxtator Alan Avidan Executive Director,
    Bees and Pollen
  • rickevans Rick Evans Senior Director of Data Services,
    PlayHaven
  • hughreynolds Hugh Reynolds CEO & Co-Founder,
    Swrve
  • joshwilliams Josh Williams President and Chief Science Officer,
    Kontagent
  • marcossanchez Marcos Sanchez VP Global Corporate Communications,
    App Annie (moderator)
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June 7 9:50 am - 10:20 am Vendor Workshop: Revenue Recognition Considerations in the Online and Mobile Gaming Industry This session will highlight various considerations associated with revenue recognition in the online and mobile gaming industry
  • Key Accounting Issues
  • Challenges and Other Considerations
  • Thinking Ahead
  • Internal control considerations
    • valbauduin Val Bauduin Audit Partner and US Hospitality Leader,
      Deloitte & Touche, LLP
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    June 7 10:40 am - 11:10 am Morning Break in Exhibit Hall Share this sessionShare on Facebook
    June 7 11:10 am - 12:00 pm Going Social with Entertainment and Commerce Apps Engagement is key for many entertainment and shopping apps. This panel highlights the social features that best drive engagement in these apps.
    • jeremytoeman Ari Brandt Co-Founder & CEO,
      MediaBrix
    • kealanlennon Kealan Lennon Founder and CEO,
      Cleverbug
    • jeremytoeman Jeremy Toeman CEO,
      Dijit Media
    • garyyentin Gary Yentin CEO and Founder,
      App Promo
    • damonbrown Damon Brown Lead Writer,
      TechHive & Co-Founder,
      Quote Unquote App (moderator)
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    June 7 11:10 am - 11:40 am Vendor Workshop: Mobile Advertising on Facebook: From Install to Maximized Lifetime ROI Are you taking full advantage of your Facebook Mobile campaigns? From Mobile App Install Ads to Sponsored Stories, leverage your Facebook Mobile Advertising, first to acquire high quality users and then to engage, interact and keep them coming back to your games for more. We will take a close look at how success is driven by Facebook Mobile Advertising campaigns leading to high quality user acquisition and maximized Lifetime ROI.
    • leahnaaman Leah Na'aman Marketing Manager ,
      SocialClicks
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    June 7 12:00 pm - 12:50 pm International Opportunities: Asia, Europe and the Middle East Game developers present the lay of the land outside North American territories for game developers.
    • henningkosmack Henning Kosmack Founder and CEO,
      MegaZebra
    • kyulee Kyu Lee Vice President,
      GAMEVIL USA Inc.
    • henryoh Henry Oh Director of Strategic Initiatives,
      Animoca
    • jeremytoeman Assaf Vaknin Head of Strategic Partnerships, North America ,
      Nordeus
    • damonbrown Damon Brown Lead Writer,
      TechHive & Co-Founder,
      Quote Unquote App (moderator)
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    June 7 12:00 pm - 12:30 pm Vendor Workshop: Dragon City Mobile: The Keys To A Successful Launch Do you know the key components to successfully launch your app? Discover how Dragon City Mobile, launched last April, quickly became a top grossing app worldwide. We will go through key factors used to foster the growth: from the efficient use of Facebook social features, to Cross-platform mechanisms, to performance Marketing and Analytics optimisations. With more than 44 million monthly active users and more than 8 million daily active users, Social Point, with its biggest hit Dragon City, is a hive of gamers looking for building an army of dragons and compete against their friends.
    • leahnaaman Jean-Laurent Wotton CRO,
      Social Point
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    June 7 12:50 pm - 1:50 pm Lunch in Exhibit Hall Share this sessionShare on Facebook
    June 7 1:50 pm - 2:40 pm Monetization and Payments in Non-Game Apps For apps that can’t rely on video game virtual goods, what are the best ways to monetize and leverage payments systems.
    • roelantprins Roelant Prins CCO,
      Adyen
    • briansapp Brian Sapp Director of Developer Partnerships,
      Tapjoy
    • wellingtonsculley Wellington Sculley VP of Business Development (US),
      BOKU
    • MarkCharkin Justin Lafferty Co-Editor,
      AllFacebook (moderator)
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    June 7 2:40 pm - 3:10 pm Afternoon Break in Exhibit Hall Share this sessionShare on Facebook

    June 7 3:10 pm - 4:00 pm Investing in Social Apps This panel brings together investors that support the growth of the social app ecosystem. Find out what they’re looking for in potential developers.

    • danfiden Dan Fiden Founding Partner,
      Signia Venture Partners
    • karljeffery Karl Jeffery Founder and CEO,
      Arooga
      Chairman,
      Climax Studios
    • dougrenert Doug Renert Co-Founder,
      Tandem Capital
    • ericgoldberg Eric Goldberg Managing Director,
      Crossover Technologies (moderator)
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    June 7 4:00 pm - 4:50 pm Maximizing Player Engagement with In-Game Incentives A panel for game developers to discuss engagement and design opportunities for rewarding players.
    • adamcorrado Adam Corrado Director of Business Development,
      Heyzap
    • gabeleydon Gabriel Leydon Chief Executive Officer & Co-Founder,
      Machine Zone
    • benliu Ben Liu Chief Executive Officer,
      Pocket Gems
    • scottprather Scott Prather Senior Director, Business Development,
      PlayPhone
    • reedshaffner Reed Shaffner VP of Product,
      Scopely
    • arsenylebedev Arseny Lebedev Managing Director,
      Signus Labs (moderator)
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    June 7 4:50 pm - 5:30 pm Gambling Games: The Promise of Real Money With legislation opening the doors for real-money gambling in social and mobile games, how much conversion and revenue can we expect from existing and new games.
    • yabing Ya-Bing Chu Head of Product,
      Betable
    • montykerr Monty Kerr Chief Product Officer,
      PLAYSTUDIOS
    • brockpierce Brock Pierce Executive Chairman,
      Playsino
      Managing Director,
      Clearstone Global Gaming Fund
    • vikizabala Viki Zabala VP Marketing,
      Fiksu
    • bretterrill Bret Terrill Founder,
      12 Gigs (moderator)
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