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Marketing Director

Publication or Company  Kollabora
Industry  Marketing
Benefits Health
Job Duration Full Time
Job Location New York, NY
Experience Level 3 years
Job Requirements Job Description

The Marketing Director will design and implement a wide range of marketing strategies to drive user acquisition and brand awareness. While consumer outreach is the main focus of this role, you will also help develop communication materials for other key outreach strategies including events, trade shows, ads, and partnerships.

Your background should demonstrate proven success in creating and delivering high-impact consumer internet marketing programs. The ideal candidate will be comfortable in a fluid start-up environment and will bring an energetic, fun and creative approach to their work. You’re a passionate about the crafter/maker space and love to create and learn.


Key responsibilities

Design and own overall Kollabora marketing strategy and manage day-to-day implementation of programs.
Maximizing user acquisition funnels including viral channels, partnerships, content creation, events, community activity, and more.
Help redesign website calls-to-action and product marketing to drive new registered users.
Develop approach toward additional avenues of consumer acquisition and brand building including industry relationships, classical advertising (including print), SEO and SEM efforts, mobile display advertising programs, and more.
Manage internal data effort around marketing including tracking, and iterating and managing data-driven user acquisition programs
Create partnerships with craft brands and DIY bloggers to raise awareness and create content.
Develop PR and organize event marketing efforts.
Manage internal data reporting needs for site usage.
Participate in our weekly Kollabora lab and make things.



Requirements

3 years or more of relevant experience managing consumer marketing programs in an online or mobile environment and/or ad agency.
An ‘all rounder’ with strong analytic skills, creative ideas, and business savvy.
Excellent written and verbal communication skills.
Comfortable in a small, intense and high-growth start-up environment.
About Our Company This is Kollabora

Kollabora (pronounced koll-ah-bora) is a leader in the maker world. Kollabora operates a platform that is a catalyst for making - offering community, know-how, sourcing, inspiration, and connection to DIY makers. Kollabora is rejuvenating an old tradition with the best modern technology. Our audience are style- and quality-conscious lovers and makers of original crafts.

Kollabora is a growth stage startup with funding from Khosla Ventures, Collaborative Fund, Allen & Co. LLC, 500 Startups, and prominent entrepreneurs and executives from the startup community.

Kollabora is shaping the future of collaborative making and learning. We have an awesome core team and are looking for great people to help us define the future of our company and the industry. We are looking for someone that would thrive in the challenging and amazing environment of a DIY fashion and maker startup that will change the way people consume and create.

Kollabora believes that we are what we make, and that people should have creative alternatives to complement their consumer options. They should have the opportunity to make what they're inspired by, and that's why we aim to foster a real community here at Kollabora. Our name, after all, comes from "collaboro", the Latin word for working together: users and our editorial team are inspiring and teaching each other how to make things, which is what community is all about!



Kollabora is located in the creative hub of SoHo in NYC and is powered by an experienced team

We work out of a loft in SoHo, NY with roof-access. Near stores, restaurants, and cafes, only a few blocks away from most major subway lines.

The team consists of smart, talented, and supportive people with cross functional expertise.
Our founder and CEO, Nora Abousteit, has been a leader in the digital craft field for over 6 years, previously founding the largest sewing community in the world (www.BurdaStyle.com) with almost 1 million m