|Publication or Company
||New York, NY
||Location: Northeast Region/NEW YORK CITY BASED
Reports to: President & CEO
FLSA Status: Exempt Employee
SCOPE OF THE POSITION:
Creates awareness and visibility for the organization’s brand and mission through the implementation of strategies for print, digital/social media and marketing, websites, public and media relations, the creation of collateral materials and strategic partnerships for the Northeast Region. The Director serves as a member of the senior management team.
Develops and implements the overall marketing and communications program for the organization.
Oversees planning, budgeting, strategies for: website, social media, print and digital marketing communications, media relations, and support of strategic partnerships in support of programs and fund development.
Ensures consistency of message and national branding standards in the Northeast Region’ local offices.
Oversees and manages the media relations program to ensure communication of key messages through media spokespeople with the ability to persuade constituents about our programs, services and development initiatives.
Produces constituency-based newsletters and communications.
Identifies, recruits, trains and cultivates marketing and communication volunteers in the region and local markets to coordinate and implement communication programs and strategies.
Assists with preparation of media/press briefings, speeches and organizational talking points.
Other duties as assigned.
DIRECT REPORTS: None
EXPERIENCE: 7+years of related experience in marketing, communications or public relations as well as web design, content management and digital communications.
EDUCATION: Bachelor’s degree – preferably in marketing, communications or public relations. Advanced degree is preferred.
Proven track record managing a multi-faceted marketing/communications program with a minimum of seven years’ experience in a leadership position preferably in a health-care setting.
Demonstrated success using digital/new media platforms.
Strong verbal and written communication skills with the ability to speak and write effectively to diverse audiences.
Strategic thinker with the ability to plan, organize and resolve problems.
Knowledge of production methods, which includes, but is not limited to printing, photography, graphic design and desktop publishing.
Experience managing writers, graphic designers, communication agencies, strategic marketing partners, photographers and volunteers.
Strong project management skills
Proficient in Microsoft Office applications, and digital communication which includes, but is not limited to websites, intranet, social media and e-marketing. .
Understands how to use social media monitoring tool Radian6
|About Our Company
||The Arthritis Foundation's mission is to improve lives through leadership in the prevention, control and cure of arthritis and related diseases.
The Arthritis Foundation's vision is to create a world free of arthritis pain.
Arthritis is Unacceptable
because. . .
More than 50 million American adults (one in every five) have doctor diagnosed arthritis.
Arthritis affects 300,000 children under the age of 18.
Two-thirds of people with arthritis are younger than 65 years old.
By the year 2030, an estimated 67 million American adults will have arthritis.
Arthritis and related conditions cost the U.S. economy $128 billion per year in medical care and indirect expenses, including lost wages and productivity.
People of all genders, ages and races can get arthritis. However, women are more likely to get it than men.
Arthritis affects more than 34 million Caucasians, more than 4.6 million African-Americans and 3.1 million Hispanics.
Arthritis causes work limitations in the United States for 40 percent of people with the disease.
Arthritis limits the daily activities of 21 million Americans. This includes 9.4 percent of the total adult population and 42.4 percent of adults with arthritis.
There are 2.5 times as many women as there are men with rheumatoid arthritis (RA).
The total annual cost of osteoarthritis (OA) per person living with it is approximately $5,700.
Arthritis prevalence increases with age: 50 percent of adults age 65 and older have a form of arthritis.
Arthritis annually results in:
44 million outpatient visits
About 1 million hospitalizations
More than 9,000 deaths