Duties and Responsibilities:
•Work with VP in establishing editorial strategy and direction for all outbound communication channels within PRSM/Content to drive traffic, enhance engagement and create consistency.
•Continue work in establishing loanDepot’s data, surveys and polls as the “gold standard” of real estate with media and bloggers.
•Finalize supporting media alerts, press releases and talking points for all final approval by department’s vice president.
•Arrange and facilitate media interviews and features for loanDepot. executives
•Continue monitor real estate trends to effectively integrate our POV into appropriate messages
•Plan overall media relationships with top national business, entertainment, personal finance and real estate media reporters both offline and online in order to strengthen the company’s reputation and visibility.
•Responsible fostering collaborative relationship with while strengthening general department cohesiveness and effectiveness of performance.
•Develop and execute reputation management strategies that serve to turn our public critics into neutral and/or positive allies.
•Drive internal communications directed at employees to inform, educate and enhance moral for purposes related to retention, performance enhancement and satisfaction.
•Other duties as assigned by the Senior Vice President
About Our Company
The Director of Public Relations is responsible for cultivating and maintaining positive perception of loanDepot. and its brands across a broad range of stakeholders including media, investors, customers, consumers as well as the general public. The position serves as a key information source for media contacts requesting data and insights into the real estate marketplace. Additionally, the director will manage the day-to-day development, implementation and coordination of assigned initiatives, with the goal of gaining increased recognition of our products and establishing our thought leadership. The position, in conjunction with department vice president, is responsible for creating and executing all communication plans for Move, Inc.