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Press and Media Relations Manager

Publication or Company 
Industry  Magazine Publishing, Newspapers, Non-profit, Public Relations, Social Media
Salary Negotiable
Job Duration Full Time
Job Location Washington, DC
Job Requirements COMPANY OVERVIEW

Americans for the Arts is the nation's leading nonprofit organization for advancing the arts in America. For over 50 years, we have been dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.

ABOUT THE JOB

Can you boast about your....

1. Strong track record pitching and placing news stories to national, local, and trade sources
2. Ability to cultivate and sustain enduring relationships with reporters, broadcast producers, editors, and bloggers
3. Portfolio of successfully written and placed op-eds, letters to the editor, and blog posts promoting the organizations you've served

If your answer to these questions is a resounding YES, we have a full-time position (with GREAT benefits) for you.

The Press and Media Relations Manager is the organization’s liaison to the press, media, and designated strategic partners for visibility and external communications and the key communications team member in identifying and pitching stories to these groups. Reporting to the Senior Director of Marketing and Communications, the Manager develops and implements strategies to optimize press and media coverage that enhance the visibility, and impact of Americans for the Arts programs, services, and events. The Manager works closely with staff in handling day-to-day media relations for the organization, including press inquiries and story placement, developing and pitching stories, building relationships with key reporters, producers, bloggers, editors, and other media professionals.

WHAT YOU’LL DO

Public and Media Relations
• Manage day-to-day PR operations and develop media communications for the organization’s programs, advocacy efforts, events, and other campaigns.
• Write and pitch clear, concise, and compelling news stories to the national and local media outlets as well as organization's strategic partners
• Write, edit, and distribute targeted press releases and/or media alerts for key programs, events, and campaigns with Meltwater News online tool and then repurpose this information for the organization’s website and other channels.
• Respond to media inquiries in a timely manner, exercising good independent judgment and discretion at all times.
• Build and maintain relationships with key media, reporters, producers, bloggers, and other media professionals and continually identify new media influencers to cultivate.
• Develop and distribute monthly placement of op-ed pieces and letters to the editor for publications throughout the nation.
• Work with Executive Office to manage and schedule monthly Huffington Post blogs and other communications on timely and sensitive topics.
• Coordinate with Executive Office to track President and CEOs travel, activities, and speaking engagements to identify their significance and convey relevant stories to media outlets, organizational web holdings, strategic partners, and members of the marketing and communications staff.
• Track media hits, maintain press clippings file, and produce regular analysis reports and increase press hits by at least 10% annually.
• Routinely update online press rooms and organizational news on various Americans for the Arts websites.
• Plan press conferences and media events when needed and develop press kits and other external communication collateral as necessary. Represent organization at events where media is in attendance as needed and evaluate event success, identify opportunities for improvements, and report back recommendations in an event recap.
• Manage outside PR consultant(s) as needed.

Creative Pitching and Storytelling
• Work with staff across the organization to identify engaging story ideas that can be pitched to print, web, television, radio, and other communications channels both nationally and locally.
• Leverage communications channels of our strategic partners to obtain coverage in their printed and online newsletters, magazines, and journals.
• Create and maintain pitches calendar that tracks the success of placing stories in both traditional and non-traditional media channels.
• Explore and utilize nontraditional media such as blogs and social media for placement of Americans for the Arts stories to reach a wider press and public audience.

Strategy
• Develop an annual written public relations and media plan that advances the mission and goals of the organization working closely with staff across the organization.
• Research and develop strategic media partnerships that strengthen the organization’s goals including article/ad placement and greater visibility.
• Research, analyze, and interpret information (press hits, web stats, etc.) to make strategic media and PR recommendations based on those analyses and evaluate and revise existing practices.
• Work with staff to leverage web platforms and social networking outlets to support overarching communications goals utilizing latest content distribution and syndication channels (RSS/XML/Atom, social media, multi-media, etc.).
YOUR LEADERSHIP SKILLS

• Teach and guide staff about additional ways to get their message out beyond traditional press and media sources.
• Prepare staff for media interviews by providing written statements and talking points on organizational positions.
• Support the mission and vision of Americans for the Arts by championing and inspiring the use of new technologies and innovative communications tools following the most recent trends and best practices in the press and media profession.

OTHER SKILLS YOU’LL HAVE

• Bachelor’s degree in public relations, mass media, communications, or related field required
• Three to five years full-time direct public and media relations experience that includes a record of successful national and local story pitches
• Experience writing and placing op-ed pieces and press materials in national and regional media
• Ability to maintain good interpersonal relationships
• Excellent written and oral communications skills, including proven experience in writing press releases, letters to the editor/op-eds, and articles/stories
• Strong organizational skills and attention to detail
• Excellent collaboration skills and the ability to lead projects with both internal and external partners

• PC skills required include MS Word, Outlook, Excel, PowerPoint
• Experience with social media tools/emerging media and media distribution/tracking databases, such as Meltwater News
• A positive attitude and an earnest interest in providing good customer service to our members and partners
• A commitment to advancing the arts in America
• Some travel required

EXPERIENCE WE’D LIKE TO HEAR ABOUT

• Active participation in the blogosphere and web 2.0 communities
• Experience working for a non-profit cause based organization
• Your work in a fast-moving workplace collaborating with creative and demanding colleagues who are always working towards greater innovation
• Your background or interest in the arts

BENEFITS AND PERKS
• Casual Fridays
• Twelve days paid vacation first two years of employment, 15 days in third year and 20 days in fifth year and beyond with the ability to carryover your full years vacation to the following year
• Twelve sick days per year with the ability to maintain up to 20 days in your accrual balance
• Three personal days per year
• Individual HMO health insurance, dental and optical paid by the organization with option to upgrade to a PPO or add dependents
• Healthcare, Dependent Care and Transportation pre-tax flexible spending accounts
• Retirement plan with 2% employer matching contribution after one (1) month of service and 5% after one (1) year of service
• 80+ colleagues passionate about making the arts available and accessible to all Americans

TO APPLY

Visit our website at http://www.artsusa.org/careers and choose the job you want to
About Our Company Celebrating its 50th anniversary in 2010, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts in America. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. From offices in Washington, DC, and New York City, it serves more than 150,000 organizational and individual members and stakeholders.