|Publication or Company
||Internet/Online/New Media, Sales/Advertising Sales
The Senior Digital Ad Trafficker is responsible for managing all aspects of the ad operations process for European ad campaigns on Bloomberg.com, BusinessWeek.com and our mobile apps. This includes ad trafficking, optimization, reporting, and customer service. The position is based in London. The candidate will work closely with the New York and Hong Kong based ad operations team.
The ideal candidate will understand Bloomberg LP advertiser's goals and manage ads across the network to maximize revenue and advertiser performance. This role requires a strong understanding of ad serving technologies, trends, advertiser and media business models and sales/marketing principals.
-Traffic and maintain display ad campaigns on Bloomberg.com and BusinessWeek.com, ensuring that deal terms are met including delivery rates, start and end date, reporting requirements, etc.
-Work with various internal departments and 3rd party vendors to facilitate the implementation of integrated campaign elements.
-Maintain and communicate technical specs to sales, clients and agencies.
-Secure and test campaign creative for spec compliance.
-Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximize creative performance.
-Troubleshoot operational campaign issues with both internal and external parties.
-Provide insight and analysis into inventory availability across Bloomberg LP properties to assist Sales in achieving a maximum sell through rate.
-Provide excellent customer service for clients and agencies.
-Keep on top of industry trends in online advertising and ad operations
-Experience using publisher ad serving technologies such as DFP, OAS, OpenAds, Atlas, etc.
-Familiarity with HTML, Flash and rich media is required
-Proficient in Microsoft Office applications
-Self-motivated, detail-oriented and analytical
-Strong problem solving and communication skills
-A clear understanding of interactive advertising industry
|About Our Company
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 315,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at more than 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,000 people in 192 locations around the world.