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Associate Director, Integrated Marketing-WH

Publication or Company  Rodale
Industry  Magazine Publishing
Job Duration Full Time
Job Location New York, NY
Job Requirements Rodale is seeking an Associate Director of Integrated Marketing to work in our New York-based Marketing Department for Women's Health. The overall goal of the Associate Director position is to write integrated marketing proposals and presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories.

Responsibilities Include:

Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
Write integrated marketing proposals and presentations and sales materials for category specific clients
Act as partner with sales reps to develop sales strategy and drive category growth
Participate in brainstorming sessions with sales and account management teams to answer RFPs
Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
Participate in execution of signature events through management of client sponsorship
Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
Prepare program summaries upon completion of executed activities
Work within established budget guidelines and manage costs for all projects
Manage production schedules for projects and produce excellent work within a deadline-oriented department

Requirements:

College degree (required)
4-5 years integrated industry or related experience
Proven ability to identify, develop, sell and execute results-oriented programs
Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
High energy with strong written and verbal communication skills
Polished presentation skills
Awareness of current culture as it relates to the brands and relevant promotional opportunities
Ability to work independently and within a team setting
Excellent working knowledge of Excel, Word and PowerPoint and the Internet
Some travel required; weekend work required with event execution
About Our Company About Rodale Inc. Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Eat This, Not That! and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE’S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.