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Beauty SAE / Beauty AE

Publication or Company  EFG::Entertainment Fusion Group (Beauty SAE/AE)
Industry  Public Relations
Salary Competitive
Job Duration Full Time
Job Location New York, NY
Job Requirements • Minimum of 3-5 years experience in Beauty Public Relations;
• Ability to manage multiple accounts independently with a positive and proactive attitude;
• Exceptional verbal and writing skills for press releases, pitches, media alerts, proposals and client strategies. AP Style proficient;
• Extensive relationships across all media platforms including top-tier beauty/fashion/lifestyle/health/fitness/entertainment publications, trade media, local/regional/national dailies and monthlies, broadcast (national and regional) and high-traffic online outlets;
• Strong pitching skills (both verbal and written);
• Act as primary day-to-day client liaison;
• Ability to develop and nurture client confidence and relationships;
• Advise clients on brand positioning and messaging;
• Ability to effectively organize and manage multiple projects and tasks simultaneously;
• Ability to think and plan strategically, including big ideas in brand strategy and PR;
• Must work well in a team environment but also work independently, meeting goals and deadlines with minimal supervision;
• Plan, develop and advise clients on integrated and measurable PR programs and have the ability to concept, create and maintain press plans;
• Combination of creative and strategic thinking, ability to jump from the creative side of marketing to analytical side;
• Must have a strong understanding of the editorial calendar, current events, pop culture, seasonal and celebrity trends to effectively and proactively contribute to story angle development that is strategic and timely, maximizing product placement and brand feature placements across national, regional, online, trade and broadcast outlets;
• Manage and mentor junior staff;
• Career focused, dedicated and a true passion for Beauty PR;
• Social Media Savvy;
• Ability to sign new clients
About Our Company EFG::Entertainment Fusion Group is a full service beauty, fashion, hospitality, entertainment and lifestyle PR Firm with offices in New York and Los Angeles and activities that extend throughout the world. EFG PR offers a broad range of services to our clients that extends through public relations, marketing, special events, celebrity placement, mobile and social marketing. Our agency has proven the ability to craft and deliver successful campaigns to build brands within the lifestyle, fashion, beauty, hospitality, film, television, music and overall entertainment industries, as well as core competencies in special events, mobile marketing, social media and celebrity relations.