Save Job Print Job

Media Planner

Publication or Company 
Industry  Advertising Agency
Salary Competitive
Benefits 401K/403B, Bonuses, Dental, Health, Profit-Sharing
Job Duration Full Time
Job Location Portland, OR
Job Requirements General Position Summary
Wieden+Kennedy believes that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

The Media Planner assists in the development of media plans and is responsible for the day-to-day coordination/execution and management of the approved plans.

Major Responsibilities/Primary Functions
- Assists with development and direction of media strategy by analyzing marketing information; uses knowledge of demographic/geographic analyses to develop target and local market recommendations
- Issues RFPs (requests for proposals) to print and digital vendors
- Communicates closely with Media Buyers, Account Management and production departments to ensure timely execution of media plans
- Prepares estimates, insertion orders, and buy specifications
- Initiates negotiations with print and digital media for the most favorable rates, positioning and added-value merchandising
- Checks print publications for proper positioning and ad reproduction; conducts make-good negotiations with publications when necessary
- Presents, with supervision, tactical portions of media plans to clients
- Directly delegates to and oversees the Assistant Media Planner
- Develops and maintains strong working relationships with clients and vendors; meets with sales representatives to obtain information about their products
- Maintains up-to-date knowledge of client’s business and individual product/campaign performance, prepares reports for client requests and opportunities as needed
- Keeps abreast of current events, media trends and any target market industry trends that impact a client’s business

Qualifications, Distinguishing Characteristics and Special Requirements
- Bachelor’s degree preferred with a concentration in advertising, marketing, business administration and communications
- 2+ years media experience in a creative advertising agency preferred
- Strong math and analytical skills
- Creative and innovative thinker
- Proficient in Word, Excel, PowerPoint and Outlook
- Prior knowledge of AdViews, Telmar, Donovan a plus but not required
- A proven track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
- Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of
employees, vendors and clients
- Exceptional initiative and attention to detail
- Travel and after hours work required
About Our Company Wieden+Kennedy, an independently owned advertising agency headquartered in Portland, Oregon.. W+K was founded in 1982 and currently has 1300 employees working in Portland, New York, Amsterdam, Tokyo, London, Delhi, Sao Paulo and Shanghai. Our client list includes some of the most-recognized and well-respected brands in the world.