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NBC.com Digital Research Director

Publication or Company 
Industry  TV/Cable
Job Duration Full Time
Job Location New York, NY
Job Requirements
  • The position will support NBCU's Digital Media Research efforts.
  • Support NBC Broadcast Entertainment Research team in fulfilling research requests from programming, corporate communications, strategic marketing, and business development as it relates to NBC Digital Entertainment.
  • Provide data & analysis on traffic to NBC Digital platforms (site, mobile, apps, video, social media). Sources include Adobe Analytics, Nielsen online, comScore, etc.
  • Identify tagging issues, spec out custom metrics requirements and communicate with site developers to ensure accurate measurement.
  • Provide analysis and reporting on NBC Digital performance.
  • Provide detailed delivery estimates, using ad server and Adobe data, for all platforms on a regular basis to inform revenue goals.
  • Position will also coordinate with the Digital Primary research team.

  • Bachelor's Degree in Marketing, Business, Statistics, Communications, or related field.
  • 5+ years of web analytics experience. Work at a company that analyzes both online and TV data preferred.
  • Knowledge of media landscape (including NBCU position) and of online, mobile and tablet. Technical/Functional Competencies
  • Overall knowledge of Digital Media industry a must, including online, mobile, tablets and other emerging technologies. Experience in traditional media, specifically television, a plus.
  • Proficiency with Adobe Analytics (Omniture) or similar web analytics tool, including tagging structure, implementation and data analysis.
  • Expertise in Nielsen Online and comScore data (all products). Analysis of Nielsen ratings a plus, but not required.
  • Excellent computer skills, including PowerPoint and Excel a must.
  • Provide insightful analysis and POV with perspective.
  • Very strong communication and presentation skills.

About Our Company NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.