Los Angeles December 13, 2013 Register before December 13 and save


December 13 8:15 am - 9:00 am Registration Opens and Continental Breakfast in Exhibit Hall Details »
December 13 9:00 am - 9:30 am Opening Keynote: Fireside Chat with Michael Engleman
  • Michael Engleman Executive Vice President,
    Syfy and Chiller
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December 13 9:30 am - 10:15 am Social TV Analytics: The Performance Metrics That Truly Count Social ratings and sentiment measurement tools abound but do they really provide TV networks and advertisers with the real-time metrics needed to understand TV audience’s social activity? More importantly, how can the current crop of analytics tools be better leveraged to move actual dollars in the advertising space? You can’t afford to miss this session as our panel of industry thought leaders "open up their kimonos" to reveal new ways to tackle the challenges of both large and small data sets along with the KPIs, attribution models, segmenting techniques, and trend line analyses that will help you identify new opportunities and gain competitive advantage in the Social TV space.
  • DeirdreBannon Deirdre Bannon Vice President, Product,
    Nielsen SocialGuide
  • bencarlson Ben Carlson President and Co-Creator,
  • kevinshively Kevin Shively Sr. Manager of Earned and Owned Media,
    Simple Measured
  • jeffshultz Jeff Shultz Vice President, Business Development,
    CBS Interactive
  • MichaelSid Michael Sid CEO and Co-Founder,
  • CoryBergman Cory Bergman General Manager of Breaking News,
    NBC News (moderator)
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December 13 10:15 am - 10:45 am Morning Break in Exhibit Hall
December 13 10:45 am - 11:30 am The Future of Social TV: What Networks are Planning for the Spring and Summer TV Season These Shorty Industry Award finalists and winners from TV networks have proven that they know what it takes to succeed in social TV. Now watch them each present a breaking piece of news in social TV for their network, followed by a brief Q&A on how to run a successful campaign.
  • DavidBeck David Beck Senior Vice President, Social Media,
    Univision Communications Inc.
  • RobGelick Rob Gelick Senior Vice President and General Manager, Digital Platforms,
    CBS Interactive Entertainment
  • JaredGoldsmith Jared Goldsmith Vice President of Marketinga,
    NBC Entertainment Digital
  • CaitHood Cait Hood VP of Social Media,
    Fox Broadcasting
  • JohnWooden John Wooden Director Strategy and Production,
  • NatanEdelsburg Natan Edelsburg Senior Vice President,
    Sawhorse Media and Writer, Lost Remote (moderator)
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December 13 11:30 am - 12:15 pm TV Everywhere: Challenges and Opportunities for Consumers, Content Owners and MVPDs Thanks to the rapid proliferation of mobile phones and tablet devices coupled with pervasive broadband, consumers can now watch their favorite programs from services like Netflix, Hulu, and YouTube wherever and whenever they wish. However, in order for TV Everywhere to truly flourish, multichannel video programming distributors (MVPDs), TV networks and multichannel TV operators need to find a solution to their business differences so that TVE rollouts can move forward. Join us for a candid discussion as we explore key business issues, technology hurdles, rights limitations, and customer challenges along with tips and strategies for maximizing content revenue in a multi-screen and multi-platform world.
  • BrianJaquet Brian Jaquet PR Consultant,
    Sling Media
  • JohnKavanagh John Kavanagh Director of Cloud ID Social Login Products,
  • ToddLefelt Todd Lefelt Managing Director of User Experience,
  • SteveShannon Steve Shannon General Manager, Content and Services,
  • JeffVarnell Jeff Varnell Executive Vice President of Business Development,
  • NatanEdelsburg Natan Edelsburg Senior Vice President,
    Sawhorse Media and Writer, Lost Remote (moderator)
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December 13 12:15 pm - 1:15 pm Lunch Break
December 13 1:15 pm - 2:00 pm Social TV Bootcamp with Facebook, Fox, ABC and Mass Relevance Seventy-seven percent of people regularly use their laptops while watching TV, their attention pulled in several digital directions. Smart marketers are discovering ways to turn what looks like distraction into deeper engagement - and the result is increased buzz and higher revenues. But capitalizing on social TV involves more than stickingr a #hashtag at the bottom of the screen.
  • benblatt Ben Blatt Executive Director of Digital Strategy,
    ABC Entertainment
  • billbradford Bill Bradford SVP, Digital Media,
    Fox Broadcasting Company
  • kellydavies Kelly Davies Michelena Strategic Partner Development, Broadcast,
  • JesseRedniss Jesse Redniss Chief Strategy Officer,
    Mass Relevance
  • CoryBergman Cory Bergman General Manager of Breaking News,
    NBC News (moderator)
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December 13 2:00 pm - 2:45 pm Best Practices: Mobile Strategies for TV About 40.9 million Americans today watch video on mobile devices, according to Nielsen. However, just 26% of TV programming on mobile devices is from a broadcast or cable networks website or app. Join us as we discuss what networks and pay TV providers can do to improve mobile strategy and take advantage of the fact that consumers are now watching more long-form TV content on tablets and smartphones than ever before.
  • SeanBesser Sean Besser EVP of Business Development, Partnerships and Strategy,
  • GavinBridge Gavin Bridge Director,
    Ipsos MediaCT
  • ScottMaddux Scott Maddux General Manager,
    AWE, a Division of Bottle Rocket
  • JesseRedniss Jesse Redniss Chief Strategy Officer,
    Mass Relevance
  • JeremyToeman Jeremy Toeman CEO,
    Dijit Media
  • CoryBergman Cory Bergman General Manager of Breaking News,
    NBC News (moderator)
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December 13 2:45 pm - 3:15 pm Afternoon Break Details »
December 13 3:15 pm - 4:00 pm The Rise of Multi-Channel Networks (MCNs) Over the past couple years, we’ve witnessed a dramatic increase in the number of Multi-Channel Networks (MCNs) in the YouTube community. But can an MCN really boost your YouTube marketing success? Are MCNs more than just middlemen between YouTube channels and advertisers? How can MCNs be leveraged to improve audience development, subscription rates, cross-promotion, funding, and partner management? Join us as our panel of industry veterans explore the benefits and drawbacks to working with MCNs.
  • paulsnow Paul Snow Manager, TV and Film Content Partnerships
  • KenMayer Ken Mayer Founder and CEO,
    GTV (moderator)
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December 13 4:00 pm - 4:45 pm How Major Brands Are Using Social Media Major brands have supported and invested in television since the invention of the medium. Now major Fortune 500 companies have built social media teams who help all aspects of their companies business grow and evolve into a digital world. How do social media teams at brands think and act? What tools do they use? Do social media teams at brands work on the brands TV campaigns? Are there ways for brand social media teams and broadcast social media teams to join forces to enhance the user experience, amplify social sharing, create quality content, and improve cross-device campaign strategy? Join us for a dynamic discussion as our panel of brand social media executives and content producers share insider tips and actionable advice.
  • MichelleMagoffin Michelle Magoffin Director of Social Media,
    Farmers Insurance
  • NatanEdelsburg Natan Edelsburg Senior Vice President,
    Sawhorse Media and Writer, Lost Remote (moderator)
Details »
December 10 4:45 pm - 5:45 pm Networking Reception Share this sessionShare on Facebook Details »

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