Program

April 24, 2013

8:15 am

Registration Opens

9:00 am - 9:30 am

Fireside Chat: Reinventing TV for the Millennial Generation In this intimate fireside chat, Natan Edelsburg interviews media industry veteran and MTV President, Stephen Friedman, on how he has led the charge to transform MTV into the cultural home of the millennial generation, spearheading a reinvention of the brand and a new programming strategy. Join us for an illuminating conversation as we discuss how MTV has managed to build one of the best cross-departmental social media teams in the industry by intuitively engaging their audience through the adoption of emerging social platforms.

9:30 am - 10:15 am

Understanding Where Social TV Fans Live Join us for an illuminating discussion as we explore the evolving nature of the major social platforms that are driving the opportunities for social TV to thrive and change the way fans learn and love TV.

10:15 am - 10:45 am

Morning Break

10:45 am - 11:30 am

Second Screen Engagement: When TV Meets the Social Dimension Thanks to the rapid proliferation of second-screen apps and devices, television content has become increasingly ubiquitous and woven into viewers’ lives. With the ability to access favorite shows and programs across a multiplicity of mobile devices, audiences are increasingly multitasking and sharing what they are watching with their friends across social networks. As a result, combining TV consumption with second-screen activities has become big business as the various media and entertainment stakeholders scramble to monetize off this new trend. Join us for a lively debate as our panel of Social TV veterans weigh in on a host of topics such as gamifying TV ads, creating transmedia experiences and leveraging the second-screen during huge live events like the Super Bowl and the Grammys.

11:30 am - 12:00 pm

Building a Mobile & Social Video Newsroom Media and advertising companies are keenly aware that video news is the next frontier for mobile. In this case study, hear from NowThis News on how the company is building the first mobile, social video news company from the ground up. In the five months since launch, NowThis News has steadily grown video viewership by millions each month, while focusing on mobile-first technology and social-first content. Hear from NowThis News on what they’re learned, and where they’re heading.

12:00 pm - 12:45 pm

Monetizing Social TV: The Roadmap to Real-Time Revenue The immense popularity of social media is revolutionizing how consumers define their TV viewing experience and completely reshaping the business of broadcast and cable television. But who's actually making money off Social TV? Can social TV data really drive better ROI for advertisers? What exactly are the monetizable elements that social TV can offer to content providers? Join us for an intriguing discussion as our panel of experts explore the emerging monetary opportunities and challenges for brands and agencies in the Social TV space.

12:45 pm - 1:45 pm

Lunch sponsored by:

1:45 pm - 2:30 pm

Forging the Future of Social TV in News

2:30 pm - 3:15 pm

Social TV Analytics: The Performance Metrics That Truly Count Social ratings and sentiment measurement tools abound but do they really provide TV networks and advertisers with the real-time metrics needed to understand TV audience’s social activity? More importantly, how can the current crop of analytics tools be better leveraged to move actual dollars in the advertising space? You can’t afford to miss this session as our panel of industry thought leaders "open up their kimonos" to reveal new ways to tackle the challenges of both large and small data sets along with the KPIs, attribution models, segmenting techniques, and trend line analyses that will help you identify new opportunities and gain competitive advantage in the Social TV space.

3:15 pm - 3:45 pm

Afternoon Break

3:45 pm - 4:45 pm

The Future of Social TV: What Networks are Planning for the Summer and Fall TV Season These Shorty Industry Award finalists and winners from TV networks have proven that they know what it takes to succeed in social TV. Now watch them each present a breaking piece of news in social TV for their network, followed by a brief Q&A on how to run a successful campaign.

4:45 pm - 5:30 pm

The VC Take on Social TV Join us for a highly informative and revealing discussion as veteran VCs with a real stake in some of the top Social TV platforms and second-screen devices shed light on what it takes to succeed. What investments are winning in this environment, and what can these industry watchers tell us about what’s coming next? If you are an entrepreneur or a start-up, this is a session you can’t afford to miss!

5:30 pm - 6:30 pm

Networking Reception

Submit a Speaker

To submit a speaker for consideration, please email the following materials to stewart@mediabistro.com:

Biography and headshot of proposed speaker
The event you are submitting the speaker for, and reason why he/she is a good fit
Links to any appearances, previous speaking gigs, video, podcasts, or press
Appropriate contact information

Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.