Lost Remote - The NYC Show
Inside Social TV
April 24, 2013
Museum of Jewish Heritage, 36 Battery Place, New York, NY
produced by WebMediaBrands,
Mediabistro,
and Lost Remote

Speakers

Session and speaker details will be announced soon.

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David Beck Head of Social Media Univision Communications Inc @DBeckTweets David Beck serves as the Head of Social Media at Univision Communications Inc., the leading media company serving Hispanic America. He is responsible for the expansion of Social Media efforts across Univision’s broadcast, cable, digital video, mobile, radio, and live events platforms. To further drive discovery and increase engagement around Univision content across platforms, under Beck’s leadership, Univision has successfully integrated Social TV experiences in its programming such as the LatinGRAMMY, Premios Juventud and Premio Lo Nuestro Award shows, hit dancing reality show “Mira Quien Baila” and daily daytime shows, “Despierta America” and “El Gordo y La Flaca.” Additional social media integrations include Univision News Election coverage for two live “Meet the Candidates” events with President Obama and Governor Romney, the presidential debates and Election Day. As Head of Social Media, David has participated on several industry leading panels and conferences such as the Mashable Media Summit, Ad Age Social TV Summit, Latin Social TV Summit and at the National Association of Television Program Executives (NATPE). Mr. Beck was also chosen as the 2013 Latin Social TV Marketer of the Year.
Monetizing Social TV: The Roadmap to Real-Time Revenue April 24, 2013 | 12:00pm - 12:45pm
Dan Benyamin CEO and Co-Founder CitizenNet @dbenyamin For over 15 years, Dan has imagined, architected, and built award-winning products used worldwide in a variety of industries. As the CEO of CitizenNet, Dan has lead to the team to build a predictive database of consumer opinion and intent, leveraging over 300 million users and nearly 5 billion activities. This enables brand marketers to better understand their core customers, uncover new (and sometimes surprising) potential customers, and automatically optimize their campaigns to engage these audiences. Before founding CitizenNet, Dan did private consulting for a number of consumer companies, most notably Best Buy, where he was a strategic investment advisor. A veteran of the consumer technology industry, Dan was Co-Founder and CTO of PhatNoise, where he directed the company's core technology design and development initiatives for groundbreaking in-car digital media players. PhatNoise's products have earned such accolades as Popular Science's Best of What's New, and PC Magazine's Editor's Choice. In 2005, PhatNoise was successfully sold to Harman International (NYSE: HAR), where Dan continued as Vice President of Engineering, leading the teams that conceived and built a line of media products that have won both Macworld’s Best of Show and the Consumer Electronics Association Innovations Award. Dan holds B.S. and M.S. degrees in Electrical Engineering from University of California, Los Angeles, and is an active member of several technical and entrepreneurial organizations in the Southern California region.
Monetizing Social TV: The Roadmap to Real-Time Revenue April 24, 2013 | 12:00pm - 12:45pm
Cory Bergman General Manager of Breaking News NBC News @NBCNews Cory Bergman is the general manager of Breaking News, a quickly-growing startup within NBC News Digital. Breaking News boils down the crush of real-time reports in social media to a reliable stream of coverage, available on mobile and social channels. Earlier at msnbc.com (now NBCNews.com), he managed the site’s first relationships and strategy with Facebook and Twitter as part of his role as director of new product development (2009-2011). He helped acquire and relaunch the hyperlocal site EveryBlock.com as a neighborhood community. He also worked as director of business development (2008-2009). Cory founded the TV industry site Lost Remote back in 1999 — one of the first blogs on the web. Recognizing the emerging potential of social TV in 2010, he focused the site to exclusively cover the new space. With social TV exploding in popularity two years later, he sold Lost Remote to Mediabistro. Cory continues to contribute to the site. Along with his wife Kate, he co-founded Next Door Media, a network of 10 neighborhood news sites in Seattle. The network includes My Ballard, which won a 2009 Online Journalism Award for community collaboration. It also includes PhinneyWood, which won a national Society of Professional Journalists award in 2010 for deadline reporting. Cory is on the advisory boards for the Poynter Institute as well as the University of Washington’s Master of Communications in Digital Media program. Prior to msnbc.com, Cory was the director of digital media at KING-TV in Seattle. While at KING5.com, his team won a variety of national journalism awards, including the Edward R. Murrow for overall excellence in 2007 and the EPpy for best broadcast site in 2008. KING5.com also won the first Emmy Award for a podcast in the country. Cory also worked for NBC News as a staff assignment editor in Los Angeles and later as a freelance field producer, covering stories up and down the West Coast. In the weeks following the 9/11 attacks, he was a coordinating producer for NBC at Ground Zero. He has an MBA from the University of the Pacific.
Forging the Future of Social TV in News April 24, 2013 | 1:45pm - 2:30pm Social TV Analytics: The Performance Metrics That Truly Count April 24, 2013 | 2:30pm - 3:15pm The VC Take on Social TV April 24, 2013 | 4:45pm - 5:30pm
Sean Besser EVP of Business Development, Partnerships & Strategy GetGlue @seanbesser Sean Besser is the Executive Vice President of Business Development, Partnerships and Strategy at GetGlue, a social TV leader that offers a personalized guide for TV, movies and sports, to help users discover what to watch. GetGlue users check-in and share what they are watching with friends, discover content around their favorite shows and unlock rewards from partners. Sean is charged with building and managing GetGlue's roster of content and other strategic partners including HBO, FOX, ABC, NBC, Showtime, NHL, Warner Bros. / Flixster, Sony Pictures, DirecTV and more. Before joining GetGlue, Sean was the VP of Business Development, Corporate Development & Strategy at Rovi Corp., where he spearheaded their worldwide business development and content relationships. Sean holds an M.B.A. from the Haas Graduate School of Business, University of California, Berkeley, and both a J.D. and B.A from the University of Southern California. He lives in Santa Monica, CA and his favorite TV shows include Breaking Bad, Modern Family and Homeland.
Allie Shanholt Bertelsmann Digital Media Investments (BDMI) @BDMIFund Allie Shanholt is part of the New York team that manages the corporate venture capital fund Bertelsmann Digital Media Investments (BDMI) of the international media company Bertelsmann. BDMI concentrates on early stage investments into growing companies in the digital media landscape in Europe, North America and Israel. Relevant investments include StyleHaul, Epoxy, Dramafever, Mojiva and Skimlinks. Before joining BDMI in 2012, Allie worked for OC&C Strategy Consultants, and focused on Media and Information Services. Allie currently serves as a board observer for Food52.
The VC Take on Social TV April 24, 2013 | 4:45pm - 5:30pm
sabrinacaluori
SABRINA CALUORI Vice President, Social Media and Performance Marketing HBO @sabrinacaluori Sabrina is responsible for the social media strategy of over 40 HBO programming brands and properties including search engine optimization (SEO), search engine marketing (SEM) and content syndication. She was named to this position in September 2011. An award-winning digital marketer with nearly ten years experience in strategy and management, Caluori most recently was responsible for the concept, building and launch of HBO’s innovative social TV website – HBO Connect. She joined HBO in September 2007 as director, Social Media and Marketing. Prior to HBO, Caluori headed the account team at interactive agency Deep Focus, from 2003 to 2007, where she used her unique ability to marry digital media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google, Court TV and Comedy Central. Caluori is the recipient of over 20 prestigious awards, among them a Cannes Lion for Best Integrated Campaign, a Billboard Award for Most Innovative Use of Technology in Advertising, several Shorty Awards as well as Webby Awards including one for HBO Connect. She has also been asked to speak on social media by Mashable, Promax, the ANA and SXSW. In addition, she oversees traffic-driving initiatives to HBO’s digital platforms.
Emily Christner Vice President, Marketing TV Guide Digital @emilychristner Emily Christner leads TV Guide Digital’s consumer audience growth and new product launches through social media, market research and analytics. TVGuide.com currently has over 25 million monthly uniques, over 8.5 million mobile app installations, and 900,000 users of its groundbreaking Watchlist, which received a 2011 Advertising Age Media Vanguard Award for reinventing personalized entertainment discovery. Prior to TV Guide Digital, Ms. Christner worked for the Boston Bruins hockey team and the FleetCenter Sports & Entertainment Arena, where she was responsible for online marketing for BostonBruins.com and FleetCenter.com, which included developing online fan communities, innovative ticket promotions and email marketing and client sponsorship execution. Ms. Christner has a BA from Boston College and an MBA from New York University's Stern School of Business.
Sam Decker Co-founder and CEO Mass Relevance @samdecker Sam is the Co-founder and CEO of Mass Relevance, where he is responsible for guiding the company's strategy. He has been a pioneer in eCommerce, online communities and social innovations. Prior to Mass Relevance, Sam Decker was founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands. Decker was responsible for building the company’s brand, products and platform. Before joining Bazaarvoice,Decker spent seven years of leadership at Dell, Inc. in marketing, online, CRM, and customer-centricity strategy. From 1999-2003, he led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology.
Understanding Where Social TV Fans Live April 24, 2013 | 9:30am - 10:15am
Carlos Diaz CEO and Co-Founder Kwarter, Inc. @CarlosDiaz Carlos Diaz is CEO and co-founder of Kwarter. As a serial entrepreneur with over 15 years experience in strategic management, Carlos has amassed a succesful track record of innovative startup growth. At 23, Carlos co-founded Reflect Digital Agency in Paris. After Reflect was acquired by the eMakina group, he went on to form blueKiwi, which became a European leader in social enterprise software and has been sold to ATOS in 2012. Now living in San Francisco with his family, Carlos is focused on building Kwarter to revolutionize the traditional TV experience.
Natan Edelsburg Vice President Sawhorse Media and Writer Lost Remote @twatan Natan Edelsburg is a writer for LostRemote.com, a blog covering social TV, or anything that connects people through television, from engaging viewers via Twitter to introducing Facebook fans to new shows. He is also a VP at Sawhorse Media, which produces the Shorty Awards, commonly known as the "Oscars" of social media.
Meghann Elrhoul VP, Client Services and Analytics Trendrr @Trendrr Meghann Sills Elrhoul most recently served as the Manager of Analytics for Nielsen, the world’s leading marketing and media information company. In her role, she was responsible for developing analytics-based consulting and solutions for the social media community in addition to social media product development. Meghann played a pivotal role in expanding Nielsen’s thought leadership efforts across the media landscape, focusing on the increasingly demanding and growing social media sector. Prior to joining Nielsen, Meghann gained analytical experience in the finance industry working for Jefferies & Co, Inc, a global investment banking firm.
Chris Fralic Partner First Round Capital @ChrisFRC Chris Fralic is a Partner at First Round Capital and based in their New York office. He joined the firm in 2006 and has focused on a number of the firm's investments in areas such as Advertising Technology including Invite Media (acquired by Google) and Demdex (acquired by Adobe), Social Media including CoTweet (acquired by ExactTarget) and myYearbook (acquired by QuePasa), eCommerce, Gaming, Mobile and more. Chris has 25 years of technology industry experience, with significant Internet business development roles since 1996. Chris was VP of Business Development at social bookmarking and tagging company del.icio.us through the Yahoo! acquisition. Chris was also one of the early employees and VP of Business Development at Half.com starting in 1999, and after the eBay acquisition spent six years with eBay in a variety of entertainment, business development and media roles. Chris earned his BS in Finance from Villanova University and his MBA from St. Joseph's University.
The VC Take on Social TV April 24, 2013 | 4:45pm - 5:30pm
Stephen K. Friedman
STEPHEN K. FRIEDMAN President MTV @MTV

Stephen K. Friedman is President of MTV, the world’s premier youth entertainment brand and the #1 rated, full-day, ad-supported cable network for teens and young adults. In this position, he oversees MTV and all its screens, including MTV2, mtvU, MTV.com, MTV Hits and MTV Jams. Mr. Friedman has led the charge to transform MTV into the cultural home of the millennial generation, spearheading a reinvention of the brand and a new programming strategy. Under his leadership, MTV has more top-rated cable series for young viewers than any other network and its most diverse slate ever, including hit shows “Awkward,” "Teen Wolf" and the newly launched “Catfish: The TV Show." MTV is regularly recognized as the most social network and youth brand with more than 130 million Facebook fans, 9 million Twitter followers and ranked the #1 brand on Instagram with over a million followers. Mr. Friedman has continued the network’s strong commitment to pro-social initiatives with the widely acclaimed campaigns “A Thin Line” to combat digital abuse among young people, as well as the recent election initiative, “Power of 12”. Prior to being named to his current role in 2008, Mr. Friedman was the General Manager of mtvU, MTV’s channel dedicated to college students, which he launched in 2004. Under Mr. Friedman’s leadership, the network’s distribution grew more than 70% and advertisers quintupled. Mr. Friedman also launched mtvU’s Sudan campaign to fight the genocide in Darfur, which has been honored with two Emmy Awards, and the Peabody Award-winning Half of Us campaign, to raise awareness of mental health issues on college campuses. Mr. Friedman joined MTV in 1998 to found the network’s department of Strategic Partnerships and Public Affairs. During his tenure, he created the Emmy Award-winning Fight For Your Rights campaigns and managed the Choose or Lose campaign. Before joining MTV, Mr. Friedman served as a Director for the PEN American Center (the international writers’ human rights organization). He currently serves on the Advisory Board of Hollywood, Health and Society (partnering entertainment, education and the CDC). He holds a B.A. with Honors from Wesleyan University.

Greg Galant CEO Sawhorse Media @gregory Gregory Galant is the CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including the Shorty Awards, Muck Rack and Listorious. To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg's a mentor in the TechStars program and an advisor to SocialShield. BusinessWeek named him one of the "Best Young Tech Entrepreneurs". He's also a member of Twitter's exclusive first name club.
Understanding Where Social TV Fans Live April 24, 2013 | 9:30am - 10:15am
Rick Haskins Executive VP of Marketing and Digital Programs The CW Rick Haskins is Executive Vice President, Marketing and Digital Programs, The CW, overseeing all of the network’s marketing and promotions efforts and overall digital media strategy, and working to develop and produce new entertainment content tailored for The CW’s digital and emerging platforms, including online, mobile and social media. Since the network’s launch, Haskins has helped establish and build The CW’s presence online, where traffic to cwtv.com has grown to almost four million visitors a month since just 2006. Under Haskins’ leadership, The CW has led the way among television networks in the social media space, becoming an early adopter of tools including Facebook and Twitter. Today, The CW reaches more than 50 million Facebook fans of its programming and 200,000 Twitter followers, allowing the network communicate directly with the viewers. In 2012, Haskins spearheaded the launch of CWD, the network’s digital-only studio, with original, exclusive online-only content. CWD shows include “Stupid Hype,” “Gallery Mallory” and original episodes of the popular web series “Prom Queen.” Haskins also oversaw the launch of the network’s mobile and tablet app, featuring next-day, full-episode streaming of the network’s primetime programming. Since joining The CW as Executive Vice President, Marketing and Brand Strategy in 2006, Haskins has also extended the network’s brand identity across all media platforms, covering on-air, online and mobile. Haskins has been responsible for some of the industry’s most notable and notorious campaigns, including The CW’s launch campaign and initial brand image, the current “TV to Talk/Text/Blog/IM About” campaign, the “OMFG” and quote campaigns for “Gossip Girl,” and the “Catch VD” campaign for “The Vampire Diaries.” In 2012, Haskins was named one of Broadcasting & Cable’s Digital All-Stars. Under Haskins’ direction, The CW was awarded two Lions at the International Cannes Media Festival in 2009 and named the number two Mobile Marketer of the Year by Mobile Marketer Daily in 2009. Haskins was also named one of Advertising Age’s Entertainment A-List Marketers of the Year in 2009. Haskins has enjoyed a 28-year career in marketing to both consumer and trade on #1 brands across a diverse field of industries. Prior to The CW, Haskins had served as Executive Vice President/General Manager for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. Haskins elevated the network’s "Television for Women" slogan to new heights after joining the company in 1999, making it one of the best-known brands in cable. Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including Vice President, Marketing, Buena Vista Television and Director of Development, Reality Programming, Buena Vista Television. During his eight-year stint there, he helped market such hits as "Regis and Kathy Lee," "Golden Girls" and "Home Improvement." From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products. A published author, Haskins co-wrote Brand Yourself in 2000. A graduate of Utah State University, Haskins has a bachelor of science in psychology.
David Honig Founder Vision Ventures @visionvc David Honig is the founder of Vision Ventures, a New York-based venture capital firm. Vision's goal is to back companies with uncommon traits. Consumer-facing services that hit an irresistible psychological nerve. Data navigation systems that enable a business to make logical decisions. Value propositions that make the middleman obsolete. Every now and then, something lovably subversive. Selected current and prior investments include Aviary, DollarShaveClub, Grovo, Klout, Modern Meadow, Photobucket, RocketHub, RJMetrics, Sponsorhub, SendTheTrend, TrustedInsight, UrbanDaddy, and Zeel, among others. David has over a decade of operating and investing experience. He began his career working at start-up companies - early forays into mobile (during the Palm is hip era) and video (in the pre Youtube era). Prior to creating Vision Ventures, David was with Insight Venture Partners, where he originated multiple investments, including two IPO's and three M&A exits. He received his B.A from Harvard, perhaps has earned an MBA from the Business School of Real Life, and holds a patent for a left hand/right hand compatible schooldesk. David is a lucky husband and recent father, married to a beautiful, understanding wife.
The VC Take on Social TV April 24, 2013 | 4:45pm - 5:30pm
Lisa Hsia Executive Vice President Bravo Digital Media @Bravotv Lisa Hsia is Executive Vice President of Bravo Digital Media, overseeing Bravo’s digital businesses including BravoTV.com, as well as Bravo’s initiatives in emerging media – mobile, apps, gaming, social TV and multiplatform programming. During her tenure at Bravo, Hsia built Digital Media into an interactive powerhouse with breakthrough innovations that include Bravo Talk Bubble, the first real-time social TV event to combine Facebook and Twitter with live TV viewing, Bravo Now, the first ever tablet/smart phone co-viewing companion experience and Emmy nominated Last Chance Kitchen, the network’s ambitious transmedia initiative for the Emmy award-winning series “Top Chef.” This cutting edge digital series allowed viewers to follow storylines across multiple platforms and resulted in the most streamed series in NBCU networks’ history. The Bravo team is also known for breaking new ground in first-ever brand partnerships with companies such as Foursquare, Groupon and Twitter. Hsia was recently included in the 2013 CableFax Digital Hot List and named one of Cynopsis Media’s Most Intriguing People of 2013.
David Jones EVP Marketing Shazam Entertainment @shazamnews David Jones joined Shazam in April 2010, bringing over 20 years experience in marketing, business development, and product and business strategy. At Shazam, David is responsible for all aspects of Marketing, including consumer marketing, segmentation, research, business intelligence, brand, PR, communications, events and partner marketing. David focuses on driving customer acquisition, engagement, activity and retention – and building the brand and reputation of Shazam in its respective industries and with consumers – through a wide variety of programs and initiatives. David is based in Shazam’s Palo Alto, California office. Prior to joining Shazam, David held Vice President of Global Marketing and Global Product roles at Friendster where he was a key member of the executive team that re-started Friendster in 2006, built it into the largest social network in Asia and a top 10 website of any kind globally in 2008, and successfully sold it to a large Asian conglomerate in late 2009. He has also held several marketing and general management positions at eBay Inc, including serving as the director of eBay’s U.S. media and entertainment business (including music), and roles focused on scaling the number of active members of the eBay community. David was previously the Vice President of Business Development at Blue Wireless and an associate partner at the management and technology consulting firm of Arthur D. Little. David holds a B.A. from Stanford University in Quantitative Economics with Honors & Distinction, 1990.
Steve Krakauer Senior Digital Producer CNN/US @SteveKrak Steve Krakauer is the senior digital producer for CNN/U.S. In this role, Krakauer oversees the social and digital output of the CNN domestic U.S. television programs. Krakauer also manages the team that runs @CNN, the network’s flagship Twitter account. Krakauer joined CNN in November 2010 as the digital producer of Piers Morgan Tonight. He introduced Piers Morgan to Twitter, and guided his development on the platform. He also produced and hosted web videos featuring Morgan and show guests. In October 2011, Krakauer was named to the newly created position of senior digital producer. He helped lead the digital strategy for CNN’s election coverage in 2012, as well as for the “CNN Heroes” yearly awards show. He coordinated the expansion of TV’s presence on the CNN.com homepage, where he programs the “TV box” each day. Prior to joining CNN, Krakauer was the senior editor of Mediaite, where he was instrumental in launching the site in July 2009. Additionally, he was the editor at TVNewser. In 2011, he was named a “New Media Innovator” by New York Magazine. Krakauer began his career in television as a page at NBCUniversal. Krakauer was named a “rising star” by the New York Times in April 2010. He graduated in 2006 from Syracuse University’s Newhouse School with a degree in broadcast journalism.
Sam Landman Principal, Philadelphia and New York Offices Comcast Ventures @stl1021 Sam sources and identifies new investment opportunities, conducts due diligence on pending investments, and advises Comcast Ventures portfolio companies. Prior to joining Comcast Ventures in 2009, Sam worked as the Director of Business Development for The Electric Sheep Company, an Emmy award-winning creator of virtual worlds and social games for major brands and media companies. Prior to that, Sam worked as a Senior Associate for Gladwyne Partners where he helped originate investment opportunities, analyze investment prospects and advise portfolio companies. Sam holds a bachelor’s degree in Economics and Political Science from Bucknell University and received his M.B.A. from Dartmouth’s Tuck School of Business.
The VC Take on Social TV April 24, 2013 | 4:45pm - 5:30pm
Harris Larney General Manager, North America Visiware @hlarney Harris Larney is Visiware's General Manager, North America. He actively works with television networks; production companies; cable and satellite operators; and with advertising agencies and brands on second screen initiatives. Visiware is a B2B company, their solution uses a Play-Along platform that allows users to interact real-time from second screen devices with the content they are viewing on TV. Visiware has launched its second screen solution with leading networks and content companies worldwide including: the NFL, Sony, Endemol, Fox, and others. Mr. Larney is an industry expert in digital content and mobile devices. His experience includes a C-level position at a $100M digital content company; working for Motorola's Mobile Devices Business, where Mr. Larney developed and launched new mobile media and content solutions worldwide; and in venture capital, focused on early stage technology investing. Mr. Larney has a MBA from the University of Chicago's Booth School of Business and a M.A. and B.A. from the University of Wisconsin. He is based in New York, NY.
Kay M. Madati Head of Entertainment & Media Facebook Kay M. Madati is the Head of Entertainment & Media at Facebook, Inc. As a member of the Global Marketing Solutions team, Mr. Madati is responsible for leading the team that oversees creating effective, long-term strategies and scalable solutions for television, theatrical, and media partners. Tasked with extending and evolving relationships and partnerships in the entertainment space, he is also ultimately responsible for positioning Facebook as a critical and foundational element of the marketing matrix for all entertainment content publishers and distributors. Prior to this role, Mr. Madati was the Vice President of Audience Experience at CNN Worldwide, overseeing the development and execution of a successful social media and consumer engagement + experience strategy across all of CNN’s distribution platforms, including television, digital, mobile, the social web and offline events. Madati began his career with BMW of North America, where he held a variety of leadership roles in sales, operations and marketing; working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers such as BMW Films & James Bond.
Understanding Where Social TV Fans Live April 24, 2013 | 9:30am - 10:15am
Erik Martin General Manager reddit.com @redditfeed Erik Martin is the General Manager for the social news community reddit.com, and has been with the site since 2008. In 2012, TIME magazine named Erik to their list of "The 100 Most Influential People in the World," and Adweek named him to their "Adweek 50" list of top innovators. Prior to joining reddit, Erik advised a wide range of film, music, TV and web video companies on digital strategy, including a role as Head of Digital for the independent film/music label Palm Pictures. Before his internet addiction fully took hold, he worked as a documentary filmmaker, and was a senior agent and videographer for the public pranksters Improv Everywhere. Originally from Chapel Hill, NC, Erik graduated from Tulane University and lives in NYC.
Understanding Where Social TV Fans Live April 24, 2013 | 9:30am - 10:15am
Drake Martinet Social Media Editor NowThis News Drake Martinet is Social Editor for NowThis News, a video news network built for the mobile, social generation. He also teaches digital journalism in Stanford University's journalism masters program. Prior to that, he was the Social and Multimedia Editor at the Wall Street Journal‘s influential technology news property, AllThingsD, where he wrote about early stage startups and emerging technology. He also did a brief stint in The New York Times newsroom, working on social projects. As a founding editor of NowThis News, Drake is responsible for all aspects of social integration and growth. Prior to his work in journalism, Drake lived out of a suitcase while working as a gubernatorial speech writer, a director at an international NGO and the general manager of KDVS, a bay-area FM radio station. He hold a bachelor’s degree from University of California, Davis and a master’s degree in journalism from Stanford University, where he also attended the Hasso Plattner Institute of Design (the d.school).
Building a Mobile & Social Video Newsroom April 24, 2013 | 11:30am - 12:00pm
Paul Mcgrath Executive Producer, Interactive, Unscripted Programming Canadian Broadcasting Corporation (CBC) @paul_mcgrath Paul Mcgrath oversees the interactive strategy and online presence for a several daily and weekly shows for the Canadian Broadcasting Corporation. He focuses on social TV, audience engagement and interactivity to create viewer loyalty and on-air retention. He loves growing passionate fans bases around TV shows. He is passionate about the opportunities that new technologies create for better storytelling and more immersive experiences for the audience. He recently launched a summit on television innovation called Innovate TV Summit.
Monetizing Social TV: The Roadmap to Real-Time Revenue April 24, 2013 | 12:00pm - 12:45pm
Adam Naide Executive Director, Social Media Cox Communications @CoxComm @adamnaide Adam Naide leads overall strategy and execution for all of the company’s social media activities including Social TV, audience engagement, campaigns, demand creation and retention. Every week, over six million consumers and small businesses engage with Cox Communications on social media. Cox Business also connects online with small & mid-size businesses from its social media content hub, Cox Blue. Prior to joining Cox, Adam helped lead audience engagement at CNN and HLN TV for Turner Broadcasting, working closely with shows and talent to grow the network’s social media audience to tens of millions. Adam spearheaded the network’s pioneering use of social media to engage audiences around big news events such as elections and the Royal Wedding coverage Lastly, Adam is also proud of his role in helping CNN’s Anderson Cooper and Dr. Sanjay Gupta become accomplished Tweeters! Adam has been recognized as an industry thought-leader in social media. In 2012, Adam was named a “Top Ten Social Media Maven” by Multichannel News and to Cable Fax’s Digital Hot List in both 2012 and 2013..
Understanding Where Social TV Fans Live April 24, 2013 | 9:30am - 10:15am
Ryan Osborn Vice President, Digital Innovation NBC News @NBCNews Ryan Osborn was named Vice President of Digital Innovation for NBC New in October 2012. Osborn oversees all social media initiatives and is focused on creating innovative digital experiences around the news division. Osborn works closely with producers, online editors, correspondents and executives across all NBC News properties to streamline use of digital and social media for all broadcasts as well as major company initiatives. He is integral in concentrating efforts around newsgathering, promotion and distribution to reinforce the NBC News digital strategy. He has helped to establish and grow an online audience through Facebook, Twitter, Posterous, Tumblr, Foursquare, Instagram, GetGlue, Google+ and others, amounting to an audience of over 9 million. He has worked closely with digital and TV production teams to build key cross media initiatives such as, the Toyota Concert Series on TODAY, NBC Politics and Education Nation. He has won three Emmy Awards for his work in TV production and a Webby Award for Events and Live Webcast. Osborn graduated with a Bachelor of Arts in English from Vanderbilt University.
Nilay Patel Managing Editor The Verge @verge When Nilay Patel was four years old, he drove a Chrysler into a small pond because he was trying to learn how the gearshift worked. Years later, he became a technology journalist. He has thus far remained dry. Before serving as Managing Editor of The Verge, Nilay spent four years as Managing Editor of Engadget, where he drew upon his background as a lawyer to report and explain complex legal situations in everyday terminology — a niche that led to SAY Media naming Nilay one of 10 "voices that matter" in technology journalism. Nilay has appeared on CNN, CNN International, NPR, Fox News, MSNBC, Sky News, NHK, G4TV, TWiT, and others. He also co-hosts The Vergecast with fellow editors Joshua Topolsky and Paul Miller. Nilay received an AB in Political Science from the University of Chicago in 2003 and his J.D. from the University of Wisconsin Law School in 2006. He is also married to a major babe.
Monetizing Social TV: The Roadmap to Real-Time Revenue April 24, 2013 | 12:00pm - 12:45pm
Jesse Redniss Senior Vice President, Digital USA Network @usa_network Jesse Redniss is senior vice president, digital, for USA Network where he spearheads the channel’s Social TV initiatives, technology innovations, monetization strategies and content development for its digital properties. He is also responsible for expanding successful network executions to other NBCU properties with a focus on gaming. With his vision and leadership, and the help of the USA digital team, Redniss has firmly established the channel as a trailblazer on several fronts: defining SocialTV and demonstrating best practices with the creation of Character Chatter, the network’s proprietary SocialTV messaging platform; creating USA Anywhere, the network’s second screen companion app; applying gaming mechanics site-wide as best exemplified by the award winning Club Psych; expanding the broadcast narrative off-channel via transmedia storytelling like the award winning graphic novel Burn Notice: A New Day; and launching standalone social games, such as the Emmy nominated PSYCH’s HashTag Killer, which won the Shorty Award for Best Social Media Campaign for Television and the Social TV Summit Award for Best Cable Network Social TV Award. Under Redniss’ leadership, the digital team has also gained industry recognition through various awards, including the interactive Emmy for two AdAge Media Vanguard Awards, Web Marketing Association for the Broadcast and TV web site of the year, for more than three years running (2007, 2008 and 2009), the 2008 Beacon Award, and two Addy awards. Redniss was named Social TV Marketer of the year by the Social TV Summit and Multichannel News ranked him as one of the 40 under 40 to watch in the digital world.
Guhan Selvaretnam Senior Vice President, Digital Media Discovery Communications @DiscoveryComm As Senior Vice President, Digital Media at Discovery Communications, Guhan Selvaretnam develops and executes programming and product strategies for Discovery’s Digital Media business. Leading the digital content and product teams across the company’s U.S. digital portfolio, Selvaretnam is charged with creating content and experiences that delight audiences and works closely with Discovery’s Advertising Sales team to create innovative, high-value opportunities across all of the company’s digital properties. Selvaretnam holds a bachelor’s degree from Tufts University and an MBA from The Kellogg School of Management at Northwestern University.
Vivian Schiller SVP & Chief Digital Officer NBC News @NBCNews As Senior Vice President and Chief Digital Officer at NBC News, Vivian Schiller leads NBC News Digital, the digital division of NBC News. Her responsibilities include strategic oversight of the network’s presence on the web, in mobile and devices, and on social media, including NBCNews.com, TODAY.com, theGrio.com, NBCLatino.com, iVillage.com, NBCPolitics.com, Nightly News, Meet the Press, Rock Center, Dateline, Newsvine, EveryBlock, BreakingNews, and the existing apps and digital extensions of these respective properties. She joined NBC in July of 2011. In addition to her role as Chief Digital Officer, Schiller oversees NBC News’ Education initiatives—NBC Learn, the educational arm of NBC News, and Education Nation, NBC News’ initiative to engage the country in a solutions-focused conversation about the state of education in America. This includes oversight of partnerships, tour events, an annual national summit and EducationNation.com. She also represents NBC News on the board of The Weather Channel. Schiller was most recently President and CEO of NPR, leading all of NPR's worldwide media operations, including the organization's partnerships with a network of more than 900 public radio stations. During her tenure, NPR received the highest honors in excellence in journalism, grew its audience and revenue by double digits, and earned highest honors in the mobile and digital space. Prior to joining NPR, Schiller served at The New York Times Company as Senior Vice President and General Manager of NYTimes.com. Schiller led the day-to-day operations of NYTimes.com, the largest newspaper website on the Internet, overseeing product, technology, marketing, classifieds, strategic planning, and business development. Previously, Schiller spent four years as Senior Vice President and General Manager of the Discovery Times Channel, a joint venture of The New York Times and Discovery Communications. Schiller launched the network, and under her leadership, Discovery Times Channel tripled its distribution while achieving critical acclaim for its award winning journalistic programming. Schiller also served as the head of CNN Productions, where she led CNN's long-form programming efforts. Documentaries and series produced under her auspices earned multiple honors, including three Peabody Awards, four Alfred I. DuPont-Columbia University Awards, and dozens of Emmys.
Forging the Future of Social TV in News April 24, 2013 | 1:45pm - 2:30pm
Roy Sekoff President, HuffPost Live and Founding Editor Huffington Post @HuffPost Roy Sekoff is the President and Co-creator of HuffPost Live, and Founding Editor of the Huffington Post. Before helping create HuffPost, he was a writer and on‐air correspondent for Michael Moore's Emmy-winning "TV Nation," and head writer for the 2000 Shadow Conventions. His written work has appeared in numerous publications, including The Village Voice and The London Times, and is a frequent guest on a wide-range of TV and radio shows.
Understanding Where Social TV Fans Live April 24, 2013 | 9:30am - 10:15am
Andrew Somosi CEO SocialGuide @Social_Guide Andrew brings more than a decade of experience in entrepreneurial business-building, sales and marketing effectiveness, applied predictive analytics, and management consulting to SocialGuide. Prior to joining the Nielsen family in 2012, Andrew led Marketing and Business Development at Lattice Engines, a leader in Big Data software solutions for B2B sales. A founding member of the management team, Andrew helped build Lattice Engines from a start-up into one of the fastest-growing and innovative technology companies. Responsible for brand strategy, demand generation, partnerships and communication, Andrew advanced Lattice Engines’ vision for defining how customers can harness the power of data and predictive analytics to boost sales productivity.
Jeremy Toeman CEO Dijit Media @jtoeman Jeremy Toeman is CEO of Dijit Media, a venture-funded startup whose vision is to create the ultimate “hyperpersonalized social TV guide.” Jeremy has over 11 years experience in the convergence of digital media, mobile entertainment, social entertainment, social TV and consumer technology. He has a proven track record of designing and delivering award-winning products and technologies to the connected home. Prior to Dijit, Jeremy was a founding partner of Stage Two, a firm providing product design, user experience, and marketing services. Jeremy was key to successes for Boxee, VUDU, Clicker.com, and many other consumer technology companies. Prior to Stage Two, Jeremy was Vice President of Product Management at Sling Media (acquired by EchoStar in 2007) where he was responsible for guiding the Slingbox from conception through launch, including user experience for the SlingPlayer PC and mobile. The Slingbox won numerous industry awards, including a technology Emmy and a 2005 CES “Best Home Media Networking” honor.
Monetizing Social TV: The Roadmap to Real-Time Revenue April 24, 2013 | 12:00pm - 12:45pm
Dilip Venkatachari CEO and Co-Founder Compass Labs @compasslabs Dilip is CEO and co-founder. He previously led Google's mobile ads business and ran PayPal's risk and fraud management, financial services, and compliance. Dilip has co-founded and led two successful start-up companies – CashEdge and CommerceSoft – after stints at McKinsey and Goldman Sachs. Dilip has an MBA from the Harvard Business School, M.S. in electrical engineering from Rice University, and a B.Tech in electrical engineering from the Indian Institute of Technology, Madras.
Alex Weprin Editor TVNewser @tvnewser Alex Weprin is senior editor of TVNewser, and a contributor to Lost Remote. Before joining Mediabistro, he was a reporter and online editor for television trade magazine Broadcasting & Cable. At B&C he covered the intersection of new media and the television business, as well as cable networks and programming. His writing has also appeared in Cynopsis: Weekender and Variety and he has a degree in Government & International Relations from Clark University in Worcester, Massachusetts.
Renee Willet Manager, Social Media Marketing The Weather Channel @weatherchannel As the social media marketing manager at The Weather Company (formerly The Weather Channel), Renee Willet is responsible for managing all brand presence in social media as well as integration of social media onto The Weather Channel properties – on television, online and on mobile. She oversees distribution on and relationships with platforms such as Twitter, Facebook, YouTube, Tumblr, Google+ and more. With The Weather Company since October 2005, Renee previously worked as a content manager and a marketing manager before taking the official reins overseeing social media. While at The Weather Company, Renee has been recognized for her excellence as an associate twice as a STORM Award recipient. Prior to The Weather Company, she worked as a marketing coordinator at Pearson/Prentice Hall. Renee earned her bachelor’s degree in psychology from Rutgers University and her master’s degree in management from Stevens Institute of Technology in Hoboken, NJ.
Katharine Zaleski Managing Editor NowThis News Katharine Zaleski the Managing Editor of NowThis News, a startup that aims to be the video news network for the social and mobile generation. Katharine started her media career straight out of Dartmouth College as an Associate Producer for CNN's American Morning where she was in charge of making sure the show's hundreds of graphics, maps and headlines came together for three hours on live TV each day. After nearly a year of working the overnight shift at CNN, she left to travel the world for a few months and came back to what she now calls her "moment": an offer to be the sixth employee at the two week old Huffington Post. Zaleski ended up working as the Huffington Post's Senior News Editor for four and half years where she built the company's news team and oversaw the front page. She left in November, 2009 to take a role at the Washington Post as Executive Producer and Head of Digital News Products. Katharine worked at the Post for two and a half years, becoming the Executive Director of Digital News with oversight of digital teams across the newsroom, including engagement, social media, SEO, the Entertainment and Lifestyle coverage groups, the Post's aggregation blogging teams and newsroom business development. During her tenure, the Post relaunched its website; introduced numerous mobile apps for Android, iPhone and iPad; implemented a new CMS; developed a number of social engagement tools in conjunction with Twitter, Facebook and other partners; and ultimately saw engagement - measured by time on site - triple.
Building a Mobile & Social Video Newsroom April 24, 2013 | 11:30am - 12:00pm

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