Advice from a National Writers Workshop
If you can’t go to a writers’ workshop, at least you can get some of the advice. William Ketter, Tom French, Sebastian Junger and others share their tips for top storytelling at Poynter. My favorites:
The inverted pyramid lead on a story of more than three paragraphs is an “instrument of Satan,” and “formulaic” fourth paragraph nut graphs are overrated.
To “convey the vividness of the world … quote people talking the way they talk.”
To get your voice into any story, find one thing — a detail, a quote, a paragraph, a metaphor, a transition — that pleases you.
Create a social media strategy, launch your campaign, and track the results in our 
