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At Lunch With: Michael Caruso

mensjour.bmpMediabistro’s David Hirschman talks to Men’s Journal editor in chief Michael Caruso about adventure travel, manly men and the competition. In addition, Caruseo defends his publication against claims that MJ “started out as a magazine that was chasing Outside,” according to Men’s Health editor David Zinczenko. “Then it redirected to become an Esquire clone. Then it went after Men’s Health. Then it went after the lad magazines. And now it’s trying to be BestLife. The only thing authentic about Men’s Journal is the slightly rank smell of desperation.” Zinczenko’s problem, according to Caruso? Masculine insecurity.

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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.