At Lunch With: Michael Caruso

mensjour.bmpMediabistro’s David Hirschman talks to Men’s Journal editor in chief Michael Caruso about adventure travel, manly men and the competition. In addition, Caruseo defends his publication against claims that MJ “started out as a magazine that was chasing Outside,” according to Men’s Health editor David Zinczenko. “Then it redirected to become an Esquire clone. Then it went after Men’s Health. Then it went after the lad magazines. And now it’s trying to be BestLife. The only thing authentic about Men’s Journal is the slightly rank smell of desperation.” Zinczenko’s problem, according to Caruso? Masculine insecurity.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.