Authoring Business Books versus Covering Business for a Newspaper
Business writers: have you ever agonized over switching from writing business articles to business books (or vice versa?) Alec Klein at BusinessJournalism.org examines the two beasts:
When you write about business for a newspaper, you are fortunate if you’re granted 4,000 words to tell a story. The unstated pact with the reader is, time is precious, and you’d better get to the point before the jump page. For a business book, you have 20 times more space—80,000 words. While that amount of copy is a luxury, it is also a responsibility, demanding a strict approach, or you can quickly lose yourself in a morass of information. So I’ve hit upon a solution: I have become my own best secretary.
More on this sexy scenario here.
Launch a social media campaign that will build your brand and deliver results in our online 
