MBToolBox
Monday Feb 13, 2006

AvantGuild Member of the Week: Bill Koslosky, MD

self_BWlarge.jpgLocation: Brooklyn, NY

What are you working on now? Medical writing for a variety of clients, from advertising to med tech companies to consumer health literacy projects for non-profits.

I've moved my blogs, and I'm in the process of revamping my Websites. It's all part of my push to advance my career as market strategist for both the handheld devices/smartphones and pharmaceutical industry, which resulted when I produced a Webcast for PalmOne featuring the use of their Treo for e-prescribing.

From this starting point, I began to receive inquiries from bankers and lawyers who wanted to know more about the Treo as well as other mobile devices that might make their work lives easier. I continue to work with pharm/pr agencies such as Foote Cone & Belding, Euro RSCG and Sudler & Hennessey as a medical liaison. I'm working with a small upstart medical education company MDea, and working with them to position them in their vertical market.

I get a lot of people who are interested in the phonecam photography I do with the Treo 650, and I also work with Nikon digital cameras. Way back way, I completed a program in commercial photograpy and then
studied graphic arts. This certainly helps me with the creative side of these companies.

This year, I expect to work more in the blogosphere, as I feel this is rapidly taking over traditional print outlets--even the medical journals are publising online. It's a faster and more reflexive medium, but still requires scientific accuracy and careful editorial decisions--just made at a more rapid rate.

What's been the worst career advice you've ever received? This is going a while back, but the advice was from another doctor who was involved with the use of computers in medicine who felt that the Internet would never be a recognized source of medical information for the clinician or the consumer.

I guess we all know that this is not true, especially when compared to mainstream media which doesn't allow the breadth and depth of medical research you can do on the Web.


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