Because we editors are experts at
co-opting identifying others’ killer ideas, I’m adding to Noah’s great micro-series, and bringing you another How to Pitch-esque treatment of online outlet PR.com. To learn why this site’s a great spot to place longer features and score repeat assignments, read on…
PR.com president and editor-in-chief, Jason Manheim launched the site in 2005, aiming to make it a “multimedia promotional website where businesses and organizations and celebrities could promote everything about their organization or project via press release distribution, company profiles, product and service directories and job listings,” according to PR.com senior editor Allison Kugel. In addition to interviews, the site runs lengthy features on topics ranging from travel and consumer goods, to reviews, commentary, expert advice and health.
PR.com’s prototypical reader is an affluent male or female, aged 21-50, according to Kugel, who points out, “we attract a lot of business owners/entrepreneurs.” In addition to the U.S., readers also hail from Canada and the U.K. Boding well for freelancers, Kugel says that in addition to the site’s readership, PR.com articles are frequently picked up by Google News and Yahoo News, in addition to blogs and entertainment Web sites. “We have noticed that our readers love the entertainment-driven articles,” she says, “and it has become the dominant topic of our editorial content.”
Kugel’s after writers versed in a particular subject area and potentially interested in multiple assignments. “We love freelancers who are knowledgeable in a niche area of interest, and who can generate story ideas on a fairly regular basis,” she says. “They can pitch us ideas or sometimes we work with them to develop ideas together. We are very open to writers who can write on ‘guy’ topics right now. Gadgets, electronics, and sports pieces are of interest to us.” In addition, she seeks coverage reviews and coverage of travel, science fiction, the environment, and entertainment. “We generally assign articles that [run] 1,000-1,500 words, although interview features would be in the range of 6,000-8,000 words,” Kugel says. A key caveat: Steer clear of personal commentary pieces (which aren’t published by the site) and celebrity interviews (which are typically done in-house).
Articles are generally assigned a week to 10 days before they post to the site. Though pay varies “depending upon a writer’s experience and past credits, as well as the type of story,” according to Kugel, the typical rate is $0.15-$0.20/ word, payable on publication. To submit a story idea, email a query letter along with your resumé and two clipsto senior editor Allison Kugel: Allison.Submission@PR.com
Put “freelance query” in your email’s subject line to ensure it gets the editor’s attention, and good luck!