Blasphemy!

In response to “Notes from the Underground,” soon-to-be Chattanooga Times Free Press reporter Cari Gervin can see why some people might think local news is for suckers: “I know, it sounds hard to believe if you live in New York, that people would choose to not be a part of it. I know New York is the greatest place in the world, the center of the known universe and the only place with media jobs that matter, except for possibly D.C. and L.A. It has art and music and culture and great restaurants and sparkly sidewalks. I love New York, I do. But there is a world outside of the city. (My sister moved there three years ago and even she keeps forgetting it, except for Red Sox scores.)” Zing! But she manages to make it work, somehow.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion's Baratunde Thurston (left), Facebook's Morin Oluwole, and bitly's Tim Devane. Register now.