Independent publicist Lauren Cerand and the Emerging Writers Forum feature a discussion today with first-time writers and "what happens from the day the book goes into production until it hits the stores and for the two to four months after" process. New writers Dallas Hudgens, Sheila Curran, Dean Bakopoulos and Lisa Selin Davis discuss with Kevin Smokler and MJ Rose "their positive and negative experiences or trying different ways to publicize their books and attack this monster we call publicity."