Rachel Kramer Bussel chats about the importance (or not) of making your book visible on MySpace.com and the other places that the kids like to hang out "on-line":

As they describe supporting their books as one might devote oneself to a campaign for social change, many authors say a chief reason to use MySpace is to "raise awareness" for their titles. Brad Listi has been blogging every day on his MySpace page to promote his debut novel Attention. Deficit. Disorder. For Listi-who admits he "co-opted" the MySpace Music template prior to the launch of MySpace Books so he could list his book tour dates-the site helps his prospective readers get to know who he is. "It allows writers to introduce themselves to readers in a manner that exceeds the standard advertising solicitations and naked commercial backflips," explains Listi. "What I do doesn't involve any kind of hard sell. It involves taking the time to write each day, answering all correspondences with readers, and building a fan base in a personal, organic, and entertaining way."

More here.