As they say in "This is Spinal Tap." Gawker points out that author Toby Young "eager to capitalize on that whole viral video thing, seems to have posted a 'book signing gone wrong' video on YouTube to promote his second title, The Sound of No Hands Clapping. We're not poo-pooing the man's attempt to self-promote online; we're just a little disappointed that he wrote a fucking sketch (of the predictable "everyone hates me" theme, no less) and put it out there as if it were a video of an actual incident."

Decide for yourself. Good marketing or a little too twee?