The New York Times Tech section yesterday had some good things to say about the self-publishing software Blurb, but also remind us what 'the thing' is about self publishing: "The newer ventures also produce bound books, but they do not offer the same hand-holding or the same drive for the best-seller list. Blurb’s product will appeal to people searching for a publisher, but its business is aimed at anyone who needs a professional-looking book, from architects with plans to present to clients, to travelers looking to immortalize a trip." More here.