"After spending two-plus decades creating strategic visions for companies like Citibank and AT&T - I thought my brand-shaping days were behind me after I sold my first novel. But, soon after I decided to leave advertising, my publisher sent me an author questionnaire that presented me with an ironic challenge: how to position the brand of me." James P. Othmer, Pop Quiz victim, discusses the new tricks he had to learn here at StrategyMag.