Breaking News Is Back in Style
The nice thing about running this particular blog is that unlike some of my counterparts, I don’t have to worry too much about making scoops and covering breaking news. Yes, there are timely things I need to pay attention to but fortunately I don’t need to be the first to publish photos of Shiloh or report that a strange smell is emanating from downtown Manhattan.
However, other blogs do have to concern themselves with being first on the scene–but the ability to report quickly online also comes with a greater danger of inaccuracy. Rick Edmonds at Poynter explores the issues:
This article is the first of a two-part series based on Poynter faculty members’ visits to print and TV newsrooms this spring. Their goal was to learn more about what news organizations are doing to develop their online products. This article, along with the one to follow, is an analysis of the insights they collected. For more information on the metholodogy of the faculty study and to see which news organizations participated, see the sidebar below.
Launch a social media campaign that will build your brand and deliver results in our online 
