So Fake Steve Jobs has been unmasked, and the techno-dorks (and yours truly) are pissed. Now that Fake Steve has a face (Forbes senior editor Daniel Lyons), he's no longer as fun. Lyons will continue to write the blog — moving it to Forbes.com — but the mystique is gone.

But there's another lesson in the experiment. In a world where anonymity is increasingly difficult to achieve, fake blog personas are the new black. Before FSJ, there was Tony Homo. Sure, the name is wildly un-PC (as is the spin-off here"), but the blogger leveraged his "fame" into some excellent PR for his "real" blog, Straight Cash Homey.

Journalists spend so much time worrying about making a name for themselves, but maybe we've been looking in the wrong place this whole time. Maybe the best way to get famous is to leave your nom de plume behind. I doubt Valentine and Olga Rei would disagree.