
Sure we work hard. We produce good results for our bosses. But sometimes that's not enough, which is why it's increasingly important to rely on your rolodex and your events calendar to make it ahead.
According to a recent New York Times article, almost half of job connections are made through personal networking, and the earlier the process begins, the more effective this can be.
So how can you put yourself out there? Think of it like dating -- you won't get any digits if you stay at home. Similarly, you can't further your career just by sitting at your desk for 8 hours a day. Avail yourself to career building events, seminars, panels, alumni gatherings, even volunteer organizations. When you are out schmoozing, drop names, look nice and be very friendly. Expand your network through sites such as linkedin and eharmony (hey, as long as you're looking for a job...).
mediabistro.com is a goldmine for news, gossip, and resources for jobs, classes, events, and yes, even dating.