Online networking sites aren't just for social use anymore. Internet applications such as Facebook offers users to advertise a company or product. People can even become a "fan" of your page, allowing your users to view updates, photos, videos, etc. Facebook also offers social ads, where users can connect with a brand or business and target a specific audience. Employers can use this tool to advertise for a position and keywords can be used to drive traffic to the right demographic. You can also view the actual numbers behind the traffic, performance metrics are offered in Facebook Insights

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