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Thursday Jul 12, 2007

Welcome to the New Age of Advertising

old_television2.jpg There's been a big change in the way we watch t.v. Not only can we schedule episodes and series to watch at a later time (thanks to the creation of programs like Tivo, we don't have to rush home to catch a new episode of The Entourage), we can also skip any commercials that were once an unavoidable interference from our favorite programs. And now that the internet provides another way for us to watch television shows, advertisers are dealing with a new challenge: how to adapt and sell to the latest demographic of t.v. viewers? Ad executives are finding creative ways to market a product without making it seem like a commercial. ABC.com offers games or trivia contests, and although it seems like an entertaining experience for the user, it's just another method of creating an advertisement of a product for consumers to rush out and buy. Research company Millward Brown says that 82% of people remembered an ad or brand they saw online, whereas only 54 percent of TV watchers did. Now that there's a new trend that all marketing companies will follow and have to compete over, millions of dollars will be spent on this new form of sales. Just type in "ad sales" on our job board and you'll be directed to the best advertising positions. Want to hire the best ad sales rep? Simply log in and post!

photo: istockphoto.com


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