Sure Shots and Head Cases Part II
More advice from the Absolute Write message board about how to get the best head shot. You can find part one of this post here.
–First, remember that the photographer owns the copyright in the headshot, unless you have a specific, written transfer or license. And you should, if only to make certain that the credit in the published book is correct! IMNSHO, the fairest solution is to leave the copyright with the photographer and grant the subject a barely limited perpetual license, on the condition that the photographer gets a credit for each use not actually done by the author him/herself.
–Second, make sure you’re getting the photograph done for the right reason(s). If you don’t have a contract for a book that includes a publisher’s right to use name and likeness, you don’t need a headshot as an author. (You might need to have an available headshot, if part of your platform includes actual, contracted lectures; but that’s not as an author.)
–Third, it’s almost always best to shoot in color. Purists will insist that black & white gives better resolution and better shadow definition, and they’re right; however, for use in/on a book, the photograph will be pretty small, probably on noncoated stock, and at a marginal resolution (300dpi or so, and almost never over 450dpi), and those qualities of black and white will get swallowed up by the realities of reproduction. You’re much better off with high-quality color work, including photographer-provided digital images (or, if scanned, at least 800dpi from an original at least 8×10 in size), and doing palette and other conversions in the file. That way, you have a color photograph consistent with what is in your book to use for your own marketing materials, or with your nonauthor platform work.
–Fourth, make sure that the photographer knows in advance what you’re going to use the headshot for. That will strongly influence the lighting, background, etc. decisions that the photographer needs to make before the shutter moves. Some professional photographers are very good at improvising while doing keepsake-type photographs, but not so good with marketing-type photographs – and that headshot is nothing if not a marketing device. Ideally, you want to see the publisher’s first crack at the cover before you do the headshot – I’ve seen too many examples of mismatches in the author’s clothing or the background draw the buyer’s eye away from the rest of the cover or bio page/flap. This is less of a problem in trade fiction, where the default placement of any author photo is away from the outside of the cover (dust jacket flap or interior), but it’s still a consideration. And remember that that photograph is going to be publicly visible for years, so don’t festoon yourself with topical/faddish stuff!
