Confessions of a Keyword Writer
This one is for all the comrades working on absolutely dippy pieces, ones that are so worthless and moronic, probably for a craptastic editor or boss. No, it’s not for the experience: it’s for the money. Don’t hate yourself. Instead, sympathize with your other brethren like keyword writer Sarah Skilton:
I’d like to think I’m not completely kowtowing to The Man. In my network marketing articles, for example, I warn readers about pyramid schemes instead of simply touting the technique as a glorious, infallible money-maker. Though I feel obligated to sprinkle a little personality into the articles, my employer honestly doesn’t care either way. He’ll only send something back to me if I forget to save it as a plain text document, not if I split infinitives, disregard subject-verb agreement or write mind-numbingly dull prose.
We all need bad assignments once in a while, because otherwise what would we have to complain about when we all get together for beers?
Create a social media strategy, launch your campaign, and track the results in our 
